Subject:
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Re: Lego Press Release - bad news for 2000, but good news for shop on line and at home?
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Newsgroups:
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lugnet.general
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Date:
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Tue, 28 Nov 2000 18:21:03 GMT
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Reply-To:
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JOHNNEAL@USWESTihatespam.NET
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Viewed:
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583 times
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Jonathan Lill wrote:
> In lugnet.general, Lawrence Wilkes writes:
> > There are lots of interesting things in Lego's press release at
> > http://www.lego.com/info/pressspecific.asp?PressReleaseId=149&Year=2000
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>
> I wonder whether their proclaimed intent to focus more on existing business
> will result in an observable change in the quantity/quality of lego sets. I
> certainly hope it means less of a focus on Lego watches/clocks, clothing and
> other non-building merchandise.
Interesting point. I think that they got so hell-bent on becoming the world's
most popular toy by 2005 (or whatever their silly goal is), that they let
focusing on merchandising cloud their judgment. Now that they have been
chastised by the market, hopefully they will learn the lesson that we want
blocks, not clocks.
-John
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