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In lugnet.general, Brad Justus writes:
> To LEGO enthusiasts everywhere:
>
> We hope that we are the bearer of some holiday cheer for you all. For those of
> you who have felt that your love for LEGO was unrequited, this is a new day.
> With this missive, the LEGO Company asks to open a dialogue with you, our
> consumers. Whether you are an AFOL, or a parent purchasing a first DUPLO set,
> or a KABOB (Kid with a Bunch of Bricks – we just made that up), here are some
> words that should gladden your hearts: We are listening. And more than that,
> we will endeavor to be very responsive to your needs and desires. We want to
> have the best possible relationships with all of you who want to have a
> relationship with us. That is what LEGO Direct – our new direct-to-you
> communications and commerce channel (which I am heading) is all about. LEGO
> Direct embraces all the company’s direct-to-consumer efforts on a global
> basis, both on- and off-line: Shop@Home, our Internet presence(s), e-commerce,
> LEGO clubs worldwide, community building activities, and more.
Now, after reading your post 5 times, I have my jaw back in place. This is
incredible news. You have no idea how many people appreciate this. For us
AFOLs that have been posting to RTL for years and now LUGNET, this is a miracle
come true.
> In creating this new enterprise for the company, we take one more step towards
> reaching our strategic intent: we want to be the strongest brand in the world
> amongst families by the year 2005. It’s a very bold goal, and one that we
> believe we can reach – but only if we are capable of listening and responding
> to the people who buy our products. You. Hence the creation of LEGO Direct.
Wow!
> As a first step, we at LEGO Direct want to participate actively in these
> newsgroups from now on – that is, if such participation is something that you
> want. Please realize that it will take some months for all our new efforts to
> be fully visible – we will be redesigning our entire Web operation (as well as
> our offline direct services), and intend to have the first release ready for
> you by late next Summer. But here’s a little preview that we think you’ll
> like: we are planning to make bulk ordering – albeit initially in a restricted
> format – available by then.
I can't wait. I remeber being able to order parts in the mid 80s. But since
that time, LEGO has left us to our own devices which led to the growth of
several auction services and parts sellers. On one hand, LEGO's return to bulk
ordering will be great. On the other hand, it will cause the demise of the
auctions and parts sellers, who are some of the biggest AFOLers as well as
truly reputable people.
> We are right now in the process of establishing new office space in New York
> and expanding the LEGO Direct staff.
NYC????? How do I apply?
> It will take a little time, so please
> understand that we’re not yet able to handle a deluge of incoming e-mail – but
> we’ll be happy to engage in a dialogue with you in these forums. We will do
> our very best to respond to everything that we can in a timely manner. We want
> to be a company with whom you want to be involved. We want to be the company
> you’d like us to be. And to do that, we need your input.
You do realize the size of the Pandora's box you have opened!!! :')
> What do you love?
The brick in all its varieties and the creativity it induces. There is nothing
better than having a stack of elements in front of you and starting to create
without knowing how that creation will turn out.
> What do you hate?
Well you asked, so. Juniorization - why create specialized pieces that do
nothing but take the place of several normal assembled bricks.
> How can we help you?
Re-releases of classic sets from the 80s: Town, castle, space.
> Tell us – we want your input. We know
> you’ve got a lot to say – we’ve been reading your postings for a little while
> now. We are very encouraged by the commitment and intensity of the LEGO
> community online – and that includes AFOLs. Perhaps, if traffic warrants it,
> we ought to consider creating a new newsgroup (or simply reformat lugnet.dear-
> lego) to serve as the online communication-to-LEGO channel. It’s up to you.
>
> We cannot tell you how excited we are to be working with you all. We hope you
> are equally encouraged by the renewed commitment we are making to you. We look
> forward to a very rewarding collaboration.
>
> Happy Holidays. And Play Well.
>
> – Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
> legodirect@lego.com
Happy Holidays to you as well!!
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hi, brad!
what overwhelmingly great news you've brought us!! ed's words sum up my
reaction/ feedback as well... except where you can give ed a job in your new
york staff; hire me as a designer!
later ~ craig~
> In lugnet.general, Brad Justus writes:
> > To LEGO enthusiasts everywhere:
> >
> > We hope that we are the bearer of some holiday cheer for you all. For those of
> > you who have felt that your love for LEGO was unrequited, this is a new day.
> > With this missive, the LEGO Company asks to open a dialogue with you, our
> > consumers. Whether you are an AFOL, or a parent purchasing a first DUPLO set,
> > or a KABOB (Kid with a Bunch of Bricks – we just made that up), here are some
> > words that should gladden your hearts: We are listening. And more than that,
> > we will endeavor to be very responsive to your needs and desires. We want to
> > have the best possible relationships with all of you who want to have a
> > relationship with us. That is what LEGO Direct – our new direct-to-you
> > communications and commerce channel (which I am heading) is all about. LEGO
> > Direct embraces all the company’s direct-to-consumer efforts on a global
> > basis, both on- and off-line: Shop@Home, our Internet presence(s), e-commerce,
> > LEGO clubs worldwide, community building activities, and more.
>
> Now, after reading your post 5 times, I have my jaw back in place. This is
> incredible news. You have no idea how many people appreciate this. For us
> AFOLs that have been posting to RTL for years and now LUGNET, this is a miracle
> come true.
>
> > In creating this new enterprise for the company, we take one more step towards
> > reaching our strategic intent: we want to be the strongest brand in the world
> > amongst families by the year 2005. It’s a very bold goal, and one that we
> > believe we can reach – but only if we are capable of listening and responding
> > to the people who buy our products. You. Hence the creation of LEGO Direct.
>
> Wow!
>
> > As a first step, we at LEGO Direct want to participate actively in these
> > newsgroups from now on – that is, if such participation is something that you
> > want. Please realize that it will take some months for all our new efforts to
> > be fully visible – we will be redesigning our entire Web operation (as well as
> > our offline direct services), and intend to have the first release ready for
> > you by late next Summer. But here’s a little preview that we think you’ll
> > like: we are planning to make bulk ordering – albeit initially in a restricted
> > format – available by then.
>
> I can't wait. I remeber being able to order parts in the mid 80s. But since
> that time, LEGO has left us to our own devices which led to the growth of
> several auction services and parts sellers. On one hand, LEGO's return to bulk
> ordering will be great. On the other hand, it will cause the demise of the
> auctions and parts sellers, who are some of the biggest AFOLers as well as
> truly reputable people.
>
> > We are right now in the process of establishing new office space in New York
> > and expanding the LEGO Direct staff.
>
> NYC????? How do I apply?
>
> > It will take a little time, so please
> > understand that we’re not yet able to handle a deluge of incoming e-mail – but
> > we’ll be happy to engage in a dialogue with you in these forums. We will do
> > our very best to respond to everything that we can in a timely manner. We want
> > to be a company with whom you want to be involved. We want to be the company
> > you’d like us to be. And to do that, we need your input.
>
> You do realize the size of the Pandora's box you have opened!!! :')
>
> > What do you love?
>
> The brick in all its varieties and the creativity it induces. There is nothing
> better than having a stack of elements in front of you and starting to create
> without knowing how that creation will turn out.
>
> > What do you hate?
>
> Well you asked, so. Juniorization - why create specialized pieces that do
> nothing but take the place of several normal assembled bricks.
>
> > How can we help you?
>
> Re-releases of classic sets from the 80s: Town, castle, space.
>
> > Tell us – we want your input. We know
> > you’ve got a lot to say – we’ve been reading your postings for a little while
> > now. We are very encouraged by the commitment and intensity of the LEGO
> > community online – and that includes AFOLs. Perhaps, if traffic warrants it,
> > we ought to consider creating a new newsgroup (or simply reformat lugnet.dear-
> > lego) to serve as the online communication-to-LEGO channel. It’s up to you.
> >
> > We cannot tell you how excited we are to be working with you all. We hope you
> > are equally encouraged by the renewed commitment we are making to you. We look
> > forward to a very rewarding collaboration.
> >
> > Happy Holidays. And Play Well.
> >
> > – Brad
> >
> > Brad Justus
> > Senior Vice President, LEGO Direct
> > legodirect@lego.com
>
> Happy Holidays to you as well!!
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> Now, after reading your post 5 times, I have my jaw back in place. This is
> incredible news. You have no idea how many people appreciate this. For us
> AFOLs that have been posting to RTL for years and now LUGNET, this is a • miracle
> come true.
Me too. Can you believe this?!?!
> > As a first step, we at LEGO Direct want to participate actively in these
> > newsgroups from now on – that is, if such participation is something that • you
> > want. Please realize that it will take some months for all our new efforts • to
> > be fully visible – we will be redesigning our entire Web operation (as • well as
> > our offline direct services), and intend to have the first release ready • for
> > you by late next Summer. But here’s a little preview that we think you’ll
> > like: we are planning to make bulk ordering – albeit initially in a • restricted
> > format – available by then.
>
> I can't wait. I remeber being able to order parts in the mid 80s. But • since
> that time, LEGO has left us to our own devices which led to the growth of
> several auction services and parts sellers. On one hand, LEGO's return to • bulk
> ordering will be great. On the other hand, it will cause the demise of the
> auctions and parts sellers, who are some of the biggest AFOLers as well as
> truly reputable people.
The demise of auctions? Gee, how sad. What's next, reasonable prices? ;)
> > We are right now in the process of establishing new office space in New • York
> > and expanding the LEGO Direct staff.
>
> NYC????? How do I apply?
We should organize a field trip.
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In lugnet.general, Craig Hamilton writes:
> hire me as a designer!
I can second that, hire Craig as a designer! He is a Minifig genius not to be
overlooked and he is without parallel for background designs utilizing just a
few of the right kind of bricks.
He forgot to mention:
http://community-1.webtv.net/craigo-lego/craigolegoindex/
http://community-1.webtv.net/anonymouseye/craigolego/
Go there, Brad, you won't be disappointed! With Craig's stuff you could look
into licensing characters from DC or Marvel comics, classic horror films,
etc.; or even allow him to design your own race of Lego "Fantastics" in a
start from scratch kind of way! And I am not sure of the production methods,
but his designs are less about the costly casts needed to make elements and
more about the way in which the minifig elements get printed. And he is a
sort of lego purist in that he is TRULY interested in creating almost entirely
from existing bricks, and modifying as little as possible to suit his creative
spark.
Gadzooks! If Craig ever got a job with lego he might literally change his
legal name to "Craigo-Lego." I wouldn't put it past him...
-- Richard
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Tony Kilaras <kilaras@speedus.com> wrote:
> > ordering will be great. On the other hand, it will cause the demise of the
> > auctions and parts sellers, who are some of the biggest AFOLers as well as
> > truly reputable people.
>
> The demise of auctions? Gee, how sad. What's next, reasonable prices? ;)
I'd gladly close my auction's door for bulk ordering. I doubt
anyone will have to, though, simply because I don't see them being
able to do bulk ordering to fit every single AFOL's needs or wants.
Still, it would be cool to be able to order 100/500/1000 of some
parts. I bet rebursting would become common, or maybe group orders,
if there are high minimum orders.
--
The parts you want and nothing else?
http://jaba.dtrh.com/ - Just Another Brick Auction
Why pay eBay? Run your own LEGO auctions for free!
http://www.guarded-inn.com/bricks/
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Mike Stanley wrote:
> Tony Kilaras <kilaras@speedus.com> wrote:
> > > ordering will be great. On the other hand, it will cause the demise of the
> > > auctions and parts sellers, who are some of the biggest AFOLers as well as
> > > truly reputable people.
> >
> > The demise of auctions? Gee, how sad. What's next, reasonable prices? ;)
>
> I'd gladly close my auction's door for bulk ordering. I doubt
> anyone will have to, though, simply because I don't see them being
> able to do bulk ordering to fit every single AFOL's needs or wants.
>
> Still, it would be cool to be able to order 100/500/1000 of some
> parts. I bet rebursting would become common, or maybe group orders,
> if there are high minimum orders.
>
> --
> The parts you want and nothing else?
> http://jaba.dtrh.com/ - Just Another Brick Auction
> Why pay eBay? Run your own LEGO auctions for free!
> http://www.guarded-inn.com/bricks/
I concur. do you think that TLG would go to the trouble to help the guy who
wants 1 old 4.5v train rubber ring?
--
Jonathan Wilson
wilsonj@xoommail.com
http://members.xoom.com/wilsonj/
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In lugnet.dear-lego, Jonathan Wilson wrote:
> I concur. do you think that TLG would go to the trouble to help the guy who
> wants 1 old 4.5v train rubber ring?
That's not bulk ordering. That's simply wanting to obtain a single part, a part
which hasn't been manufactured for many years.
Steve
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In lugnet.general, Jonathan Wilson writes:
> I concur. do you think that TLG would go to the trouble to help the guy who
> wants 1 old 4.5v train rubber ring?
Sure they will. As long as you buy the other 99,999 that they need to offset
the cost of rebuilding a tool that was probably scrapped many years ago :)
Adrian
--
http://junior.apk.net/~tremor/lego.html
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In lugnet.general, Tony Kilaras writes:
> > > We are right now in the process of establishing new office space in New • York
> > > and expanding the LEGO Direct staff.
> >
> > NYC????? How do I apply?
>
>
> We should organize a field trip.
I'll second that! Working for Lego? In Manhattan? My dream has been
realized.
Er, you guys hire geographers, right? Right? Doh!
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In lugnet.general, James Simpson writes:
> In lugnet.general, Tony Kilaras writes:
>
> > > > We are right now in the process of establishing new office space in New • York
> > > > and expanding the LEGO Direct staff.
> > >
> > > NYC????? How do I apply?
> >
> >
> > We should organize a field trip.
>
> I'll second that! Working for Lego? In Manhattan? My dream has been
> realized.
> Er, you guys hire geographers, right? Right? Doh!
James, you and I can take on site selection for future Legoland parks, LICs,
Outlet stores, etc. etc.
I was Geography at UCB, class of '80. WHere were you trained?
Paul Sinasohn
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In lugnet.general, Paul Sinasohn writes:
>
> James, you and I can take on site selection for future Legoland parks, LICs,
> Outlet stores, etc. etc.
>
> I was Geography at UCB, class of '80. WHere were you trained?
>
> Paul Sinasohn
Paul:
I'm a geographer in training. I'm a senior at Sam Houston State University,
and
I hope to go on to a master's (somewhere) in either Urban geography or
Geomorphology. Geography is my greatest passion, even more so than Legos, but
to be a geographer working for Lego, well that would be amazing. You know,
Lego
probably does employ geographers for site analysis. What kind of work do you
do?
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> I'm a geographer in training. I'm a senior at Sam Houston State University,
> and
> I hope to go on to a master's (somewhere) in either Urban geography or
> Geomorphology. Geography is my greatest passion, even more so than Legos, but
> to be a geographer working for Lego, well that would be amazing. You know,
> Lego
> probably does employ geographers for site analysis. What kind of work do you
> do?
Unfortunately, I haven't used my Geography in about 5 years - and it was always
as a part of special projects. Right now I'm a curriculum developer/trainer for
a software company.
There are so many opportunities now for geographers that I coudl kick myself
for being born 15 years too soon! Make sure you check out the AAG - they have a
guide to graduate departments in Geography that could give you some insight.
And learn at least one GIS program, if you haven't already. For me, it was
MapInfo.
Best of luck!!
Paul S
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