Subject:
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Re: Met a LEGO rep...
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Newsgroups:
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lugnet.general
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Date:
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Fri, 4 Dec 1998 13:34:26 GMT
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Viewed:
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2507 times
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Steve Berry wrote:
> Second, I just hope the LEGO folks listen to the people (however small our
> segment of the market is) on this newsgroup.
I've heard this before (about us only being a small segment of the
market). But the only things that seperate us from the rest of the Lego
fans around the world is that we have access to the internet, and we
have luckily found groovy resources like Lugnet and RTL.
You could say that having access to the internet places us in a general
demographic group, but I would be suprised if the general views here are
not found independantly by Lego-buying adults and parents around the
world. Ie - while we might say "Urgh - another 3 piece Town-Jr set",
non-online buyers might not know *why* they don't like it and say "Ahh..
it's not as good as it used to be" - because we use certain terminology,
it doesn't change the fact that good Lego sets are good Lego sets.
So yeah - to me it makes sense that TLG would listen to our views, and
listen seriously because we are a pretty good self-creating market
research source!
Richard
--
Remove everything in-between and including the '_'s to reply!
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Message has 2 Replies:
 | | Re: Met a LEGO rep...
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| Richard Franks writes: <SNIP> (...) I can't help but think that this group (LUGNET) would be an invaluable source of information for TLG. Most companies spend big bucks on market research to find out what their consumers like. I'm sure TLG must do (...) (26 years ago, 4-Dec-98, to lugnet.general)
| | | Re: Met a LEGO rep...
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| (...) Well, internet access isn't the only defining demographic -- I think the average person here is age 20 or above, but check on a Lego box to find what TLG considers their target market. (26 years ago, 4-Dec-98, to lugnet.general)
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Message is in Reply To:
| | Re: Met a LEGO rep...
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| Great points Tom. First, while it's "just toys" the industry is extremely competitive. Competing toy companies would love to hear all of the LEGO Group's plans for next year and subsequent years. Bottom line -- it's a business. They must protect (...) (26 years ago, 3-Dec-98, to lugnet.general)
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