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A link from a Prius list I run had an interesting blurb:
http://www.msnbc.msn.com/id/13768213/site/newsweek/page/2/
"Even Wal-Mart wants to help shape a sustainable future, and few
companies are in a better position to do so.
...
"Right-sizing" the boxes on just one line of toys—redesigning them to be
just large enough for the contents—saves $3.5 million in trucking costs
each year, and (by its estimate) 5,000 trees."
I've gotten tired of filling my recycling containers with large lego
boxes, and it only seems to get worse each year.
I know that part of the reason is for marketing, companies need that
large presence on the shelf to grab the consumers eye, but the amount of
dead space in Lego boxes borders on ludicrous.
As an example, 5-10 years ago, if I bought multiples of a set and
compacted them to save storage space, I could fit 2-3 sets in one box.
Lately, I have gotten as many as 5-10 of the same set in one box.
Granted, that is sometimes achieved by stacking plates and bricks, but
there are times I am on vacation and don't have time to do so, and
simply opening the boxes and dumping them together results in 3-5 sets
fitting in one box.
Who can we convince in TLG that these ridiculous box sizes are a bad
idea? Or will it take Walmart demanding smaller boxes to do it?
--
Tom Stangl
* http://www.vfaq.com/
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Message has 5 Replies:
 | | Re: TLGs wasteful box sizes?
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| LEGO's standard policy is that the main model on the cover of the box is shown life-sized. (At least that was the policy when I worked at the Imagination Center at the Mall of America.) If LEGO goes to a smaller box size, people will need to know (...) (18 years ago, 13-Jul-06, to lugnet.general, lugnet.dear-lego)
| | | Re: TLGs wasteful box sizes?
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| (...) You're right, the boxes are definitely way too big for their contents. But in addition to the billboard qualities of a large box, they also help justify the price. It would probably be harder to convince parents to shell out $30 bucks for a (...) (18 years ago, 13-Jul-06, to lugnet.general, lugnet.dear-lego, FTX)
| | | Re: TLGs wasteful box sizes?
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| (...) At least in the case of PC's the dead space can be justified for air flow and cooling. When I received the red technic pneumatic studless truck ((URL) there were two boxes, one for the truck, one for the back end, with some dead space because (...) (18 years ago, 13-Jul-06, to lugnet.general, lugnet.dear-lego)
| | | Re: TLGs wasteful box sizes?
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| From the very first basic sets of 1949, until 1965.... all Lego Basic Sets were nicely housed in flat boxes with all the elements displayed in checkerboard and zig-zag patterns. It was almost like opening a box of chocolates, with everything so (...) (18 years ago, 14-Jul-06, to lugnet.general, lugnet.dear-lego)
| | | Re: TLGs wasteful box sizes?
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| "Tom Stangl, VFAQman" <talonts@vfaq.com>: (...) Another problem with these big boxes is that they're hard to get home if you don't have a car. I've been looking for the 4896 (black Saab-like car) set for a while, AFAIK Lego have had some supply (...) (18 years ago, 30-Aug-06, to lugnet.general, lugnet.dear-lego)
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