| |
In lugnet.general, Thomas Stangl wrote:
| |
A link from a Prius list I run had an interesting blurb:
http://www.msnbc.msn.com/id/13768213/site/newsweek/page/2/
“Even Wal-Mart wants to help shape a sustainable future, and few
companies are in a better position to do so.
...
“Right-sizing” the boxes on just one line of toys—redesigning them to be
just large enough for the contents—saves $3.5 million in trucking costs
each year, and (by its estimate) 5,000 trees.”
I’ve gotten tired of filling my recycling containers with large lego
boxes, and it only seems to get worse each year.
I know that part of the reason is for marketing, companies need that
large presence on the shelf to grab the consumers eye, but the amount of
dead space in Lego boxes borders on ludicrous.
As an example, 5-10 years ago, if I bought multiples of a set and
compacted them to save storage space, I could fit 2-3 sets in one box.
Lately, I have gotten as many as 5-10 of the same set in one box.
Granted, that is sometimes achieved by stacking plates and bricks, but
there are times I am on vacation and don’t have time to do so, and
simply opening the boxes and dumping them together results in 3-5 sets
fitting in one box.
Who can we convince in TLG that these ridiculous box sizes are a bad
idea? Or will it take Walmart demanding smaller boxes to do it?
|
You’re right, the boxes are definitely way too big for their contents. But in
addition to the billboard qualities of a large box, they also help justify the
price. It would probably be harder to convince parents to shell out $30 bucks
for a set the size of a box of Pop-Tarts.
Marc Nelson Jr.
|
|
Message is in Reply To:
 | | TLGs wasteful box sizes?
|
| A link from a Prius list I run had an interesting blurb: (URL) Wal-Mart wants to help shape a sustainable future, and few companies are in a better position to do so. ... "Right-sizing" the boxes on just one line of toys—redesigning them to be just (...) (18 years ago, 13-Jul-06, to lugnet.general, lugnet.dear-lego)
|
8 Messages in This Thread:
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
