Subject:
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Re: Will Lego Learn a lesson?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 16 Aug 2000 12:26:49 GMT
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Viewed:
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1294 times
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In lugnet.dear-lego, Timothy Carl Buchheim writes:
> David Eaton wrote:
> Actually, from what I've read they've done somewhat better than
> expected. that was the reason given for the accelerated park
> expansion. (legoland has recently applied for building permits for a
> number of new attractions which had previously been scheduled for a few
> years down the road. the first of these to open is the new fright
> knights rollercoaster, which should be open soon.)
Huh.. Well, that's good to hear anyway :) I had rather hoped it would do well,
I had just been hearing bad things to date...
> turning away people when they reach capacity is standard. disneyland,
> knott's berry farm, magic mountain, and other southern california theme
> parks all do this. there is a limit on the number of people allowed in
> the park at once (set by the fire marshal, I believe) and they cannot
> legally let more people in. This just indicates that on certain days
> they are filling to capacity.
I guess that makes sense-- I just hadn't heard of it happening before... from
the accounts I had heard it made it sound like the capacity they set had been
very small, making for a lot shorter lines and smaller crowds-- a nice feature,
but probably bad for moneymaking. But if their limits are actually the same
limits set by safety regulations, it makes total sense.
> > 'older' kids are
> > bored silly (one child in one review was actually at the point of tears from
> > boredom), and adults aren't quite the type to be repeat customers.
> > Basically, it was catered to parents with young children-- a smaller market
> > than it "should" be. The only other positive thing (other than young kids
> > having a great time) has been that it's a really cleanly park with a good
> > atmosphere (good/nice employees, etc). Otherwise, it sounds like a good idea
> > that just didn't make it.
>
> they are not targetting the park at older children. Local television
> advertising has been aimed at younger children.
That was something that struck me as odd, seeing as how I remember my 'best'
Lego years as being when I was 10-12, and I think that's right outside the
range the park was for-- I seem to remember it being geared for 4-8 or so? At
any rate, I would have expected Lego to target the age range at which their
products are geared towards, not mearly the younger half of that audience.
> They've also been doing
> some advertising for adults, especially older people. I've seen a large
> number of people in their 60s at the park. They seem to enjoy it, and
> I'm not surprised. Most of them aren't interested in the high speed
> rides which appeal to teenagers. They'd rather just walk around and
> look at LEGO models.
That doesn't suprise me at all. In fact that matches exactly with what I'd
expect. For adults by themselves, I expect things like Miniland and the general
model areas would be quite entertaining. The only problem, not that it's a big
problem by any means, is that you don't quite get the repeat business that you
do with kids. Kids wouldn't mind going every weekend-- adults (short of AFOLs
perhaps) probably wouldn't go more than twice a year, probably even less, at a
guess.
Anyway, nice to hear SOMETHING positive about Lego as of late-- I had rather
thought the opposite for a while...
DaveE
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Message has 1 Reply:
 | | Re: Will Lego Learn a lesson?
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| (...) I believe their capacity is 16,000 - it's probably set by the size of the entrance more than anything else, as that's what matters in an emergency. -- | Tom Stangl, Technical Support Netscape Communications Corp | Please do not associate my (...) (24 years ago, 17-Aug-00, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Will Lego Learn a lesson?
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| (...) Actually, from what I've read they've done somewhat better than expected. that was the reason given for the accelerated park expansion. (legoland has recently applied for building permits for a number of new attractions which had previously (...) (24 years ago, 15-Aug-00, to lugnet.dear-lego)
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