Subject:
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Re: Will Lego Learn a lesson?
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Newsgroups:
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lugnet.dear-lego
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Date:
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Tue, 15 Aug 2000 18:49:42 GMT
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Viewed:
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1307 times
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In lugnet.dear-lego, Mark Herzberg writes:
> In lugnet.general, David Eaton writes:
> > 1. Legoland Theme Parks - The plan was (as I recall) to release parks every 3
> > years around the world. Certainly the most recent in Carlsbad cost them FAR
> > more than they've made off of it. From everything I've heard, it's done
> > nothing but loose them lots of money (probably the reason they were so eager
> > to hold an event there this summer). Further, I've heard that they even limit
> > attendance for a particular day to avoid crowds--- good in theory, but I
> > think that hasn't helped either... It makes me wonder how successful Legoland
> > in Winsor was?
>
> Are you sure? That makes no sense. They are rushing thier new German park, now
> opening almost a full year earlier, and they are rushing thier second US park
> (probably Florida, maybe Virginia). If LL Carlsbad hasn't been a hit, then I
> doubt they would be rushing thier other projects. Keep in mind no theme park
> makes a profit in it's first few years.
No, not sure. I haven't seen the figures firsthand, but from what I've read in
two articles (reviewing the park), and from an 'inside' source, it hasn't been
doing as well as they'd wanted-- basically, it sounded like a flop from all
accounts. However, my information isn't rock hard, it's just hearsay. But
suffice to say that the only things I've heard have been negative, hence my
assumption that they're right.
From what I've heard, the park isn't attracting as many as they had hoped,
(they're turning away people when it gets too crowded too), 'older' kids are
bored silly (one child in one review was actually at the point of tears from
boredom), and adults aren't quite the type to be repeat customers. Basically,
it was catered to parents with young children-- a smaller market than it
"should" be. The only other positive thing (other than young kids having a
great time) has been that it's a really cleanly park with a good atmosphere
(good/nice employees, etc). Otherwise, it sounds like a good idea that just
didn't make it.
DaveE
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Message has 2 Replies:
 | | Re: Will Lego Learn a lesson?
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| (...) Actually, from what I've read they've done somewhat better than expected. that was the reason given for the accelerated park expansion. (legoland has recently applied for building permits for a number of new attractions which had previously (...) (24 years ago, 15-Aug-00, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Will Lego Learn a lesson?
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| (...) nothing (...) an (...) hasn't (...) Are you sure? That makes no sense. They are rushing thier new German park, now opening almost a full year earlier, and they are rushing thier second US park (probably Florida, maybe Virginia). If LL Carlsbad (...) (24 years ago, 15-Aug-00, to lugnet.dear-lego)
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