 | | RE: A Parental Perspective on Juniorisation and Being the Stronge st Brand
|
|
(...) Remember the sexist teaser catalogue released around 1 month ago? It made a few claims about sets being for boys, and not children...Makes it hard for them to sell these to girls, when they could probably read what was written there [well, at (...) (24 years ago, 14-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
|
| |
| | (canceled)
|
|
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
(...) Unfortunately the consumers don't see it that way. I have lost count of the number of times I've been standing in the Lego aisle and some parent or child says "oh... lego... that's for boys" and passes on. On average (and this says nothing (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
(...) I agree with you, but I think most parents who are ignorant of the benefits of Lego will simply buy the Hasbro set, since it is bigger (and the American attitude of bigger = better). It's up to all us AFOLs to let the people know! ;^) ~Mark (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
"Jeff Johnston" <sakura@mediaone.net> wrote in message news:FxnIvM.5An@lugnet.com... [snipped a little] (...) Maybe it's local or maybe Europe has a longer LEGO tradition, but here in the Netherlands I feel that 'LEGO' is concidered the best (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
(...) Quoted a snippet for emphasis.... (...) It's not the X-wing that's 4 times bigger... just the box. People sometimes get fooled by large boxes into thinking that the contents are larger too, and that's not always so. The Hasbro X-wing is maybe (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
(...) Entirely agreed. I woudl buy in a heartbeat the bulk tubs of LEGO over teh clones. The thematic sets are far more expensive, but I think LEGO has much (...) I think your analogy is incorrect. It is like buying GI joes, and a GI-joe clone that (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
(...) Entirely agreed. I woudl buy in a heartbeat the bulk tubs of LEGO over teh clones. The thematic sets are far more expensive, but I think LEGO has much (...) I think your analogy is incorrect. It is like buying GI joes, and a GI-joe clone that (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
(...) good. (...) Hi Ok I am a lego fan but I have a 6 years old boy that loves star wars. After a loong time of pressing request I bought him last Xmas a Hasbro X-wing that in Italy has more or less the same price of my lego X-wing (that is true is (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.it)
|
| |
| | Re: A Parental Perspective on Juniorisation and Being the Strongest Brand
|
|
(...) good. (...) Yeah, but how swooshable would the X-wing be if it were four times the size? I think there's a limit on how big a space ship can get and still be playable. I don't have a LEGO X-Wing, but I do have the similar Warp Wing-Fighter (...) (24 years ago, 13-Jul-00, to lugnet.dear-lego, lugnet.general, lugnet.loc.au)
|
