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Hey Sean,
Ive got a question about ads. Do you gain revenue every time I log onto the
site and see the ad, or do I actually have to click on it? If the latter, I
think we in the community could make the very minor commitment to click on ads
when we see them, if it will help keep great resources afloat.
Thanks for adding the image hosting, btw.
Bruce
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In lugnet.publish, Bruce Hietbrink wrote:
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Hey Sean,
Ive got a question about ads. Do you gain revenue every time I log onto the
site and see the ad, or do I actually have to click on it? If the latter, I
think we in the community could make the very minor commitment to click on
ads when we see them, if it will help keep great resources afloat.
Thanks for adding the image hosting, btw.
Bruce
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I dont think you want to do that. It might get Sean in trouble for
click fraud. Just click on the ads
that you are actually interested in.
Marc Nelson Jr.
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On Tue, Jul 17, 2007 at 02:22:32PM +0000, Bruce Hietbrink wrote:
> I've got a question about ads. Do you gain revenue every time I log
> onto the site and see the ad, or do I actually have to click on it?
> If the latter, I think we in the community could make the very minor
> commitment to click on ads when we see them, if it will help keep
> great resources afloat.
IIRC, Google ads actually penalizes sites that end up with many clicks on
ads that do not actually end up in sales? It certainly penalizes the
advertisers that have such ads.
Dan
--
Dan Boger
dan@peeron.com
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In lugnet.publish, Marc Nelson Jr. wrote:
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In lugnet.publish, Bruce Hietbrink wrote:
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Hey Sean,
Ive got a question about ads. Do you gain revenue every time I log onto
the site and see the ad, or do I actually have to click on it? If the
latter, I think we in the community could make the very minor commitment to
click on ads when we see them, if it will help keep great resources afloat.
Thanks for adding the image hosting, btw.
Bruce
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I dont think you want to do that. It might get Sean in trouble for
click fraud. Just click on the ads
that you are actually interested in.
Marc Nelson Jr.
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Hmm, guess I wont do that then. It does see odd to me. The idea of
advertising is the more eyeballs the better. My TV doesnt penalize me for
watching the commercials even if I dont buy anything. To the contrary, they
are hoping that since I watch the commercials I may end up buying something I
wasnt originally intending to. It seems that if I go to a website it increases
the likelihood that I will buy. Obviously an automated program generating
clicks is fraud, but a real person checking out a real website, even if not with
a pre-formed intent to buy, seems like what advertisers would like.
Bruce
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On Tue, Jul 17, 2007 at 03:09:58PM +0000, Bruce Hietbrink wrote:
> Hmm, guess I won't do that then. It does see odd to me. The idea of
> advertising is the more eyeballs the better. My TV doesn't penalize
> me for watching the commercials even if I don't buy anything. To the
> contrary, they are hoping that since I watch the commercials I may end
> up buying something I wasn't originally intending to. It seems that
> if I go to a website it increases the likelihood that I will buy.
> Obviously an automated program generating clicks is fraud, but a real
> person checking out a real website, even if not with a pre-formed
> intent to buy, seems like what advertisers would like.
It's not like you watching a commercial though - it's like you turning
on the TV when you're not home, so that the rating of a show goes up
(and therefor it's revenue from commercials). If you follow a link of
interest, and end up not buying, that IS good for the advertiser. But
if you follow the link just to immediately close the browser (or hit
back) without even looking at the page, that's just wasting the
advertiser's money.
Dan
--
Dan Boger
dan@peeron.com
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In lugnet.publish, Bruce Hietbrink wrote:
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Ive got a question about ads. Do you gain revenue every time I log onto the
site and see the ad, or do I actually have to click on it? If the latter, I
think we in the community could make the very minor commitment to click on
ads when we see them, if it will help keep great resources afloat.
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It depends on the ad. Some ads pay out on a cost-per-view, and others pay out
on a cost-per-click. It is up to the advertiser to decide how they want their
ad to work in this regard. This is actually a good thing, because some
advertisers just want their brand to be seen (like on a TV commercial) but other
advertisers want you to visit them (more like a newspaper ad with a sale
coupon).
And as Dan pointed out, never, never, click on ads just to generate revenue for
a site owner. Its called Click Fraud and its not allowed. Its highly
investigated, too.
Id love to share more about the ads & revenue because Im normally a very
down-to-earth person, but the ad networks terms of service forbid me from
talking about how much money I make and other details on clickthrough rates &
things.
Sean
- - -
MOCpages admin
www.mocpages.com
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In lugnet.publish, Dan Boger wrote:
> If you follow a link of interest, and end up not buying, that IS good for the advertiser.
On top of this, click padding/click fraud throws the whole system off. The core
concept is based on a system that tracks, reports, and allows advertisers to
respond based on real interest. For instance, if I'm selling widgets and am
using click-thru based ads, I want to know what drives people's interest (free
offers? Product photos?), and what makes them actually click a banner, respond
to a page, then conduct a transaction (online purchase, email signup,
send-to-friend, whatever the metric).
This is why Google (and others) are so hardcore about the various forms of click
fraud. They absolutely will shut your account down, no matter how much money
it's earning for them or you if they catch you encouraging users to do it.
> But
> if you follow the link just to immediately close the browser (or hit
> back) without even looking at the page, that's just wasting the
> advertiser's money.
And it does cost money for those fake/quasi-fake clicks, especially with a
system like Google AdSense.
Jake
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Jake McKee
Private Citizen
"Keeping hope alive"
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