Subject:
|
Re: Introducing the LEGO Affiliate Program
|
Newsgroups:
|
lugnet.lego
|
Date:
|
Thu, 12 May 2005 20:13:44 GMT
|
Viewed:
|
8210 times
|
| |
|
|
In lugnet.lego, Jake McKee wrote:
| |
What is the LEGO Affiliate Program? Glad you asked!
LEGO(R) Affiliates are artists and entrepreneurs...
|
Jake-
I’m surprised at the name choice. TLC usually chooses billion dollar companies
as partners for co-marketing, joint ventures, and other business relationship.
“Affiliate” is almost universally a term in the same league and implies a pretty
tight business ownership path. The relationship intended here is recognition of
individuals and authorized association with the brand. What you need is a term
like “LEGO Professional” or “Certified LEGO Designer” -- something appropriate
for an individual.
-Ted
|
|
Message has 2 Replies:
 | | Re: Introducing the LEGO Affiliate Program
|
| (...) I totally disagree. The term Affiliate to my mind suggests something that's open to anyone, the prototypical example being Amazon.com' affiliate program. When I saw the subject of Jake's email, I thought they were introducing some kind of deal (...) (19 years ago, 13-May-05, to lugnet.lego, FTX)
|
Message is in Reply To:
18 Messages in This Thread:
 
  
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
