Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Fri, 2 Mar 2001 18:09:09 GMT
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Viewed:
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560 times
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In lugnet.general, Eric Joslin writes:
> In lugnet.general, Kevin Loch writes:
> > In lugnet.general, Richard Marchetti writes:
> > > it turns out, I think that if TLC did almost everything that AFOLs wanted,
> > > business would be better. That's my take on it in a "nutshell" edition for
> >
> > How about "... did almost anything ... " ?
>
> Now, to be fair, I do think that TLC *are* doing some things that are of great
> advantage to AFOLs.
>
> First, there's the Bulk Brick offerings. Yes, I know, many of these same
> bricks were available in slightly different assortments ("Blue Bricks", "Red
> Plates", etc) before. Personally, I find their current grouping (a number of
> exactly the same brick) infinitely more palatable. Also, they *are* trying to
> give AFOLs the bricks we want- note the whole "train windows"
> debacle/correction.
>
> Second, I think that the offerings like the Statue of Liberty and the Dragon
> statue are definite overtures to AFOLs. Kids are not going to want those • sets.
>
> I also imagine that the eventual "design-your-set-online" will have higher
> functions that AFOLs and older modellers will get more out of than kids. That
> remains to be seen, of course.
You are absolutely correct. I would be interested in knowing how successful
those offerings are. As good as those things are, and they do make it much
easier for use to build impressive train show displays, they don't affect
their core products and the core problem. Bulk bricks and big models are
selfish suggestions AFOL's made. There have been many, many unselfish
suggestions (i.e. kill juniorization) that would clearly benefit all
LEGO customers.
Suzanne alluded in another post to the need for LEGO to stay on the cutting
edge in the toy industry. That may be true. I actually like the current
themes alot (especially life on Mars and Action Team). It's the set designs
that need some work. They could stay on the cutting edge with themes
and implement more sensible design values to maximize the overall
market value of their offerings.
KL
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Message has 1 Reply:
Message is in Reply To:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) Now, to be fair, I do think that TLC *are* doing some things that are of great advantage to AFOLs. First, there's the Bulk Brick offerings. Yes, I know, many of these same bricks were available in slightly different assortments ("Blue Bricks", (...) (23 years ago, 2-Mar-01, to lugnet.general)
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