Subject:
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Re: Your Thoughts on the LEGO Ambassadors Program
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Newsgroups:
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lugnet.ambassadors
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Date:
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Thu, 15 Mar 2007 23:33:48 GMT
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Highlighted:
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(details)
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In lugnet.ambassadors, David Eaton wrote:
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In short, I think everyone’s hopes were inflated by the use of the word
“Ambassador”. I’m not sure what word I’d suggest instead, but I think the
program may not quite be appropriately named.
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I believe the phrase you’re looking for is ‘marketing focus group’.
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Message is in Reply To:
 | | Re: Your Thoughts on the LEGO Ambassadors Program
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| (...) As has been stated, I think it's a way of giving pre-emptive fan feedback to Lego. Rather than getting feedback *after* a set is released, fans can have a small input factor a bit earlier on. I think it's also about marketing to AFOLs. People (...) (17 years ago, 14-Mar-07, to lugnet.ambassadors, FTX)
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