Subject:
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Re: LEGO Company in the News : Bionicle release
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Newsgroups:
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lugnet.technic.bionicle
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Date:
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Thu, 1 Feb 2001 19:06:54 GMT
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Viewed:
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476 times
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In lugnet.technic.bionicle, Suzanne D. Rich writes:
> http://www.msnbc.com:80/news/524730.asp?cp1=1
"The linking of the Bionicle line to a multimedia adventure story is an
attempt to capitalize on a successful formula for the toy industry in recent
years"
I think they are self-deluded.
It's easy to point to the successes of this "formula" while conveniently
overlooking the flops. Ask Hasbro.
Where's the cartoon series, the cornerstone of such schemes.
Marketers reciting magic formulas?
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Message has 1 Reply:
 | | Re: LEGO Company in the News : Bionicle release
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| (...) I agree with Erik. This kind of Bionicle junk is NOT how TLC got their bricks listed as one of last century's favorite toys. Personally, I hope this Bionicle stuff blows up in their smug corporate face. I can easily think of half a dozen easy (...) (23 years ago, 1-Feb-01, to lugnet.technic.bionicle)
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