Subject:
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Re: Motorized Excavator - expensive!!!
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Newsgroups:
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lugnet.technic
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Date:
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Thu, 12 Aug 2010 01:51:20 GMT
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Viewed:
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52662 times
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I know at another very large toy company that there is a person who comes up
with the price of a toy (fulltime employee(s)!). It does not always have to do
with the actual cost in creating the product.
There has always been a suspicion that Technic is more popular in Europe than in
the US. Which may explain why US is not able to command a good price for that
product line. It is reinforced by the fact that large Technic sets are on sale
in US for a very short time -- check the Off-roader and Crane Truck, they are
still available in S@H Europe but not in the US.
I am betting that if the cost of a Star Wars product had a similar price
differential as I described in my earlier post, there would be a lot of people
upset in the US. That has not been the case with Technic.
Oh to have the sales data on Technic sold... ;-)
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Message has 1 Reply:
 | | Re: Motorized Excavator - expensive!!!
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| (...) (URL) is an old thread, but looks like there are some hard facts that LEGO is aware of Technic being more popular in Europe than the US. Read the details in the URL I provided above. LEGO has not figured out how to tap into the US market and (...) (14 years ago, 20-Nov-10, to lugnet.technic)
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Message is in Reply To:
| | Re: Motorized Excavator - expensive!!!
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| (...) Straight currency conversion does not account for many things that have a significant impact on price: 1. VAT. So far, we've managed to avoid that evil, and it's been noted to account for a substantial amount of the price the Europeans have to (...) (14 years ago, 11-Aug-10, to lugnet.technic)
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