Subject:
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Re: only 70.000
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Newsgroups:
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lugnet.robotics
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Date:
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Tue, 6 Oct 1998 07:12:16 GMT
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Viewed:
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1840 times
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A few weeks I (and I suspect a few other UK r.t.l'ers) was 'headhunted' by a
marketing agency to do some in-store promotion of Mindstorms in well-known
high-street shops in the UK, from the middle of October. At the moment MS is
only available from TRU in the UK (and direct from LEGO), so why would they
be planning such a campaign if there was a shortage?
Huw
Richard Franks wrote in message
<36196BB0.7EDF@__no_spam_please_im_veggie__spider.com>...
> I've been rather suprised about all the media attention and wide
> attraction it has caused - it's either luck or shrewd marketing.. or
> perhaps a bit of both. But what better way to get free publicity than to
> get parents queuing up outside stores for your product because of
> shortages? :)
>
> Richard
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Message has 1 Reply:
 | | Re: only 70.000
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| Huw Millington wrote in message ... (...) a (...) is (...) I was one of those. Did you take them up on the offer? I was tempted, being paid to promote Lego, but am not willing to sacrifice a day off...... ___...___ richard.dee@nospam.virgin.net (...) (26 years ago, 6-Oct-98, to lugnet.robotics)
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Message is in Reply To:
| | Re: only 70.000
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| I've been rather suprised about all the media attention and wide attraction it has caused - it's either luck or shrewd marketing.. or perhaps a bit of both. But what better way to get free publicity than to get parents queuing up outside stores for (...) (26 years ago, 6-Oct-98, to lugnet.robotics)
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