Subject:
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Re: LEGO says adults 25-45 account for half of MindStorms sales!
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Newsgroups:
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lugnet.general, lugnet.robotics
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Date:
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Tue, 30 Jan 2001 17:35:09 GMT
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Viewed:
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66 times
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In lugnet.general, Kevin Wilson writes:
> Todd Lehman wrote in message ...
> > In lugnet.general, Suzanne D. Rich writes:
> > > In lugnet.lego.announce, Suzanne D. Rich writes:
> > > > Taken from:
> > > > http://www.lego.com/info/pressspecific.asp?PressReleaseId=163&Year=2001 • [snip]
> > >
> > > > There appears to be no upper age limit for the popularity of LEGO
> > > > MINDSTORMS. Around half the owners of these sets are adults between
> > > > the ages of 25 and 45. [snip]
> > >
> > > "Hoo-ahh!" That's us. :-)
> >
> > Whoa--whoa--wow!--half?!?!? Way excellent!!!
> >
> > --Todd
>
> Yeah. I just hope it doesn't blind Lego to the fact that even *more* AFOL's
> are into Lego themes OTHER than Mindstorms, or as well as Mindstorms.
Indeed. I have purchased, directly, for me and me alone, well in excess of
600 Lego products, only 1 of which is a Mindstorms kit. I can say with a
fair degree of certainty that I'm not the biggest spender out there, or even
in the top 10.
I don't think AFOL's count for half of the off-the-shelf market, but I
expect those numbers are higher that you might think - and I wouldn't be
surprised at all if we counted as half or better of the Shop at Home market,
or three quarters of the bulk sales.
James
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