Subject:
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Re: Thoughts on the UN "Racist" poster?
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Newsgroups:
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lugnet.mediawatch
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Date:
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Tue, 21 Mar 2006 18:50:31 GMT
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Viewed:
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2901 times
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In lugnet.mediawatch, Kelly McKiernan wrote:
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I’m wondering what other LEGO enthusiasts think of
this poster from the UN about
racism. I’m having a hard time thinking it’s coincidental that the symbol
they chose for “odd man out” is a LEGO brick, given the recent cartoon
controversy.
Kelly
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TLC has already issued a
statement:
Lego complains about UN anti-racism poster
21/03/2006 - 14:34:47
Danish toy maker Lego today said it felt wrongly accused of being racist by a
UN anti-discrimination poster showing what looked like one of the company’s
famous building blocks.
The poster reads “Racism takes many shapes” and shows the picture of a jigsaw
puzzle next to a red brick.
It was launched by the Office of the UN High Commissioner for Human Rights to
mark the International Day for the Elimination of Racial Discrimination.
“We feel that the message of this poster can be interpreted as if we are a
racist company,” Lego spokeswoman Charlotte Simonsen said in Copenhagen.
“I don’t know if that’s what’s intended, but it’s definitely one way of
interpreting it.”
The Geneva-based Office of the High Commissioner for Human Rights said no
affiliation to Lego was intended and apologised for the misunderstanding.
“The poster is in no way a comment on the specific situation in Denmark or on
Lego. It is unfortunate that the poster has been interpreted as such,” Diaz
said.
Personally, I interpreted the poster as saying that the brick was the “minority”
who (literally) didn’t fit in with the puzzle pieces, and was being
discriminated against. Others
see it differently. I think Rafe’s
comment is right - the poster obviously isn’t doing its job if nobody knows
what its supposed to be saying.
If the UN wanted to use LEGO to make a point about racism, I think a positive
image would be more useful. How about a wall or structure made of different
colored LEGO bricks, with the caption saying something about “building”
tolerance?
Marc Nelson Jr.
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Message is in Reply To:
 | | Thoughts on the UN "Racist" poster?
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| I'm wondering what other LEGO enthusiasts think of (URL) this poster from the UN> about racism. I'm having a hard time thinking it's coincidental that the symbol they chose for "odd man out" is a LEGO brick, given the recent cartoon controversy. (...) (19 years ago, 21-Mar-06, to lugnet.mediawatch, lugnet.general, FTX)
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