 | | Re: Some good news
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(...) But, as we have come to expect, the marketing department of Lego is currently stuck in the event horizon of a black hole. Steve (21 years ago, 17-Feb-04, to lugnet.mediawatch)
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| | Re: Some good news
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(...) Yup, Clickits are a good thing. It is good to hear they are doing well sales-wise. In my opinion, however, the packaging for Clickits is LOUSY. The packaging for the competition, Ello, is far superior. And anyone with marketing knowledge knows (...) (21 years ago, 17-Feb-04, to lugnet.mediawatch)
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| | Some good news
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Not earth shattering... but good news anyway: (URL) especially like the quote from Soren Torp Laursen (president, LEGO Americas): "CLIKITS is a perfect example of how we can develop the core LEGO brand value without stretching so far that consumers (...) (21 years ago, 17-Feb-04, to lugnet.mediawatch, lugnet.general)
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| | Re: Chronicle of a MasterBuilder Finalist....
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Yep, there's always next time. Sounds like a fighter. Here's his BS-folder: (URL) Best regards, /Tobbe (URL) (remove SPAM when e-mailing) (21 years ago, 9-Feb-04, to lugnet.mediawatch)
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| | Chronicle of a MasterBuilder Finalist....
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This was the cover story for Sunday's Atlanta Journal Constitution. Hats off to Garrett Barati for getting as far as the finals! (URL) Ergo Lego" (21 years ago, 8-Feb-04, to lugnet.mediawatch)
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| | Re: Lore on Lego vs. Legos
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(...) Yes, that's a very well-grounded opinion. :) (21 years ago, 7-Feb-04, to lugnet.mediawatch)
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| | Re: Lore on Lego vs. Legos
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(...) Well, there are two things a play here... what people(1) *want* to do, and what companies *have* to do if they want to preserve their property. It is my opinion that The LEGO Company *has* to ask people to use the word "LEGO" as an adjective (...) (21 years ago, 7-Feb-04, to lugnet.mediawatch, FTX)
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| | Re: Lore on Lego vs. Legos
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(...) But "food" and "foods" are not interchangeable. "Foods" means different types of food. You can say "Some foods give me heartburn" meaning cheese and pastries, but not "Let me eat those foods" even if there's a whole buffet of different things (...) (21 years ago, 5-Feb-04, to lugnet.mediawatch)
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| | LEGO pursues Mega Bloks via Quatro bricks: WSJ story
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In today's (2/4/04) Wall Street Journal there is an interesting story claiming the LEGO Company has lost ground to MegaBloks in the pre-school/toddler space and shall attempt to regain market share via the new Quatro bricks. The story talks about (...) (21 years ago, 5-Feb-04, to lugnet.mediawatch)
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| | LEGO Announces Ferrari partnership
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The LEGO Company today announced a partnership with Ferrari and debuted a full size F1 car, a new Ferrari pit stop set, minifigs of Rubens Barichello and Michael Schumacher plus more. As both a Ferrari and a formula one fan, this is great news. The (...) (21 years ago, 5-Feb-04, to lugnet.mediawatch)
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