Subject:
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Re: Some good news
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Newsgroups:
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lugnet.mediawatch
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Date:
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Tue, 17 Feb 2004 01:29:47 GMT
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Viewed:
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4202 times
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In lugnet.mediawatch, Kevin Salm wrote:
> In lugnet.mediawatch, Allan Bedford wrote:
> > Not earth shattering... but good news anyway:
> >
> > http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20040216005430&newsLang=en
> >
> > I especially like the quote from Soren Torp Laursen (president, LEGO Americas):
> >
> > "CLIKITS is a perfect example of how we can develop the core LEGO brand value
> > without stretching so far that consumers can't readily see what makes it a LEGO
> > brand experience."
> >
> > I couldn't agree more. There's nothing wrong with new products, so long as
> > people remember why LEGO would want to make them. Staying within the LEGO
> > experience still gives you a very big sandbox in which to have fun!
> >
> > Keep up the good work!
>
> Yup, Clickits are a good thing. It is good to hear they are doing well
> sales-wise.
>
> In my opinion, however, the packaging for Clickits is LOUSY. The packaging for
> the competition, Ello, is far superior. And anyone with marketing knowledge
> knows that packaging of products is big business and vitally important. I hope
> Clickits continue to evolve and I hope the packaging improves along with the
> product.
>
> ____
But, as we have come to expect, the marketing department of Lego is currently
stuck in the event horizon of a black hole.
Steve
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Message is in Reply To:
 | | Re: Some good news
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| (...) Yup, Clickits are a good thing. It is good to hear they are doing well sales-wise. In my opinion, however, the packaging for Clickits is LOUSY. The packaging for the competition, Ello, is far superior. And anyone with marketing knowledge knows (...) (23 years ago, 17-Feb-04, to lugnet.mediawatch)
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