Subject:
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Re: Some good news
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Newsgroups:
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lugnet.mediawatch
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Date:
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Tue, 17 Feb 2004 01:19:46 GMT
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Viewed:
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1470 times
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In lugnet.mediawatch, Allan Bedford wrote:
> Not earth shattering... but good news anyway:
>
> http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20040216005430&newsLang=en
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> I especially like the quote from Soren Torp Laursen (president, LEGO Americas):
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> "CLIKITS is a perfect example of how we can develop the core LEGO brand value
> without stretching so far that consumers can't readily see what makes it a LEGO
> brand experience."
>
> I couldn't agree more. There's nothing wrong with new products, so long as
> people remember why LEGO would want to make them. Staying within the LEGO
> experience still gives you a very big sandbox in which to have fun!
>
> Keep up the good work!
Yup, Clickits are a good thing. It is good to hear they are doing well
sales-wise.
In my opinion, however, the packaging for Clickits is LOUSY. The packaging for
the competition, Ello, is far superior. And anyone with marketing knowledge
knows that packaging of products is big business and vitally important. I hope
Clickits continue to evolve and I hope the packaging improves along with the
product.
____
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Message has 1 Reply:
 | | Re: Some good news
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| (...) But, as we have come to expect, the marketing department of Lego is currently stuck in the event horizon of a black hole. Steve (21 years ago, 17-Feb-04, to lugnet.mediawatch)
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Message is in Reply To:
| | Some good news
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| Not earth shattering... but good news anyway: (URL) especially like the quote from Soren Torp Laursen (president, LEGO Americas): "CLIKITS is a perfect example of how we can develop the core LEGO brand value without stretching so far that consumers (...) (21 years ago, 17-Feb-04, to lugnet.mediawatch, lugnet.general)
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