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Not earth shattering... but good news anyway:
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20040216005430&newsLang=en
I especially like the quote from Soren Torp Laursen (president, LEGO Americas):
"CLIKITS is a perfect example of how we can develop the core LEGO brand value
without stretching so far that consumers can't readily see what makes it a LEGO
brand experience."
I couldn't agree more. There's nothing wrong with new products, so long as
people remember why LEGO would want to make them. Staying within the LEGO
experience still gives you a very big sandbox in which to have fun!
Keep up the good work!
Allan B.
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Message has 1 Reply:
 | | Re: Some good news
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| (...) Yup, Clickits are a good thing. It is good to hear they are doing well sales-wise. In my opinion, however, the packaging for Clickits is LOUSY. The packaging for the competition, Ello, is far superior. And anyone with marketing knowledge knows (...) (21 years ago, 17-Feb-04, to lugnet.mediawatch)
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