Subject:
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LEGO pursues Mega Bloks via Quatro bricks: WSJ story
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Newsgroups:
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lugnet.mediawatch
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Date:
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Thu, 5 Feb 2004 06:37:41 GMT
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Viewed:
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1778 times
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In today's (2/4/04) Wall Street Journal there is an interesting story claiming
the LEGO Company has lost ground to MegaBloks in the pre-school/toddler space
and shall attempt to regain market share via the new Quatro bricks.
The story talks about the new LEGO Quatro bricks and how the new, big blocks are
easy for toddlers to manipulate and will have a lower price for parents.
I have not heard much about this new size of brick but the LEGO website
illustrates them to be significantly larger than DUPLO bricks.
Ashley Glennon
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