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In lugnet.market.theory, Scott Lyttle wrote:
> In lugnet.market.theory, Paul Ferguson wrote:
> > Today's (23 December 2003) New York Times has an interesting article on
> > Walmart's effect on the toy market -- pushing toy-specific retailers to the
> > brink. General thrust is that Walmart and sometimes Target are selling numerous
> > toy items below their cost, hoping to make up the difference in sales of other
> > items. This is driving Toys-R-Us, KB Toys, and other toy retailers to the wall.
> >
> > Several specific mentions of LEGO items.
> >
> > http://www.nytimes.com/
> >
> > Read it now before it goes into the subscription-only archive.
> > (You'll have to slog through the free registration thing, if you haven't
> > already).
>
>
> Ah, yes, the ever wonderful science of a "loss leader"...sell one thing at a
> loss to lead others to buy more stuff....get the kids to buy toys while mom gets
> milk, bread, eggs, cookie dough, wrapping paper, etc, yadda yadda...as opposed
> to just getting a toy somewhere...
And of course the trick is to buy lots of the loss leaders (if they're something
you want) while resisting the temptation to buy other stuff.
One good (but not infallible) giveaway is when quantity is limited, there's a
fairly good chance it's a loss leader you're dealing with (but not infallible,
it could just be a popular item or they could be messing with your heads "As
seen on TV... now what would you pay", etc)
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Message has 1 Reply:
Message is in Reply To:
 | | Re: New York Times on Walmart Pricing
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| (...) Ah, yes, the ever wonderful science of a "loss leader"...sell one thing at a loss to lead others to buy more stuff....get the kids to buy toys while mom gets milk, bread, eggs, cookie dough, wrapping paper, etc, yadda yadda...as opposed to (...) (21 years ago, 23-Dec-03, to lugnet.market.theory, lugnet.mediawatch)
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