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In lugnet.market.theory, Todd Thuma wrote:
> I read a similar article in another publication about a month ago and it upset
> me then. I think it was in Newsweek.
snip
> Todd
Another factor involving big-box retailers is shelf-space spiffs (from the manf
to the retailer). I'm pretty sure that WM charges for prime location end-caps.
The manf's prolly pay WM off in extra product rather than real dollars.
Somewhere, its been a while, I remember hearing that the typical wholesale cost
of LEGO to a mass market retailer (like WM) is more like 50% of MSRP. Recently,
I've noticed MSRP creeping up and I wonder if the wholesale cost kept pace, or
this was simply a subterfuge to creep down the wholesale pct while keeping the
manf's cash flow steady. Even if the wholesale is typically 50%, TLC must really
shave margins on licensed products because there is a licensing fee built in
somehow.
Ray
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Message is in Reply To:
8 Messages in This Thread: ![New York Times on Walmart Pricing -Paul Ferguson (23-Dec-03 to lugnet.market.theory, lugnet.mediawatch)](/news/x.gif) ![](/news/246.gif) ![Re: New York Times on Walmart Pricing -Scott Lyttle (23-Dec-03 to lugnet.market.theory, lugnet.mediawatch)](/news/x.gif) ![](/news/46.gif) ![Re: New York Times on Walmart Pricing -Larry Pieniazek (24-Dec-03 to lugnet.market.theory, lugnet.mediawatch)](/news/x.gif) ![](/news/46.gif) ![Re: New York Times on Walmart Pricing -Kerry Raymond (24-Dec-03 to lugnet.market.theory, lugnet.mediawatch)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: New York Times on Walmart Pricing -Todd Thuma (24-Dec-03 to lugnet.market.theory, lugnet.mediawatch)](/news/x.gif) ![](/news/246.gif) ![You are here](/news/here.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: New York Times on Walmart Pricing -Larry Pieniazek (25-Dec-03 to lugnet.market.theory, lugnet.mediawatch)](/news/x.gif) ![](/news/46.gif) ![Re: New York Times on Walmart Pricing -Steve Demlow (26-Dec-03 to lugnet.market.theory)](/news/x.gif)
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