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In lugnet.market.theory, Paul Ferguson wrote:
> Today's (23 December 2003) New York Times has an interesting article on
> Walmart's effect on the toy market -- pushing toy-specific retailers to the
> brink. General thrust is that Walmart and sometimes Target are selling numerous
> toy items below their cost, hoping to make up the difference in sales of other
> items. This is driving Toys-R-Us, KB Toys, and other toy retailers to the wall.
>
> Several specific mentions of LEGO items.
>
> http://www.nytimes.com/
>
> Read it now before it goes into the subscription-only archive.
> (You'll have to slog through the free registration thing, if you haven't
> already).
Ah, yes, the ever wonderful science of a "loss leader"...sell one thing at a
loss to lead others to buy more stuff....get the kids to buy toys while mom gets
milk, bread, eggs, cookie dough, wrapping paper, etc, yadda yadda...as opposed
to just getting a toy somewhere...
Scott Lyttle
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 | | New York Times on Walmart Pricing
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| Today's (23 December 2003) New York Times has an interesting article on Walmart's effect on the toy market -- pushing toy-specific retailers to the brink. General thrust is that Walmart and sometimes Target are selling numerous toy items below their (...) (21 years ago, 23-Dec-03, to lugnet.market.theory, lugnet.mediawatch)
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