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In lugnet.market.shopping, Steve Witt wrote:
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In lugnet.market.shopping, David Gregory wrote:
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I heard that if LEGO couldn’t guarantee a certain amount of stock level by a
certain date, then Sears has to make the decision to not include them in
their catalog. I’m sure many people remember the amount of LEGOs on store
shelves last December running VERY low. Sears may have taken last year’s
Christmas season events into consideration, regardless of what LEGO promised
them for this year, and skipped putting LEGO in the catalog for fear of
supply running dry too early.
...Or it could be that since K-mart bought Sears, they’re imposing their
marketing strategies on them. ; )
Of course, this is all rumor and speculation, hence the inclusion of the
market.theory group in the thread.
David
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Its also important to note that due to the supply transition the LEGO group
had to pick its focus this year and that focus is Wal-mart, Target and TRU.
The idea is that LEGO will do all it can to keep those three accounts as well
stocked as possible because we don’t want to ‘overpromise’ while we go
through this transition with absolutely everybody. so Christmas is not
cancelled, you just need to go to the other end of the mall ;)
Steve
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Steve,
My concern is that a retailer that has had many exclusive sets over the years is
not apparently carrying your product anymore. LEGO seems to be losing market
share in a huge way and that is not a good sign. This as set design seems to be
improving.
Over the years the Sears Wishbook was as important to me to see LEGO sets as the
catalogs included in the sets. I realize that the internet has changed the need
for all of this printed material. You have to admit that there is something fun
about staring at a catalog imagining all of the sets you do not have yet.
Oh yeah, we do not have Target in Canada so that limits our options that much
more not to mention MSRP difference with the US dollar that is not even close to
the exchange rate.
Christmas may not be cancelled, but it will never be the same.
Jude
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