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In lugnet.market.shopping, David Gregory wrote:
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I heard that if LEGO couldnt guarantee a certain amount of stock level by a
certain date, then Sears has to make the decision to not include them in
their catalog. Im sure many people remember the amount of LEGOs on store
shelves last December running VERY low. Sears may have taken last years
Christmas season events into consideration, regardless of what LEGO promised
them for this year, and skipped putting LEGO in the catalog for fear of
supply running dry too early.
...Or it could be that since K-mart bought Sears, theyre imposing their
marketing strategies on them. ; )
Of course, this is all rumor and speculation, hence the inclusion of the
market.theory group in the thread.
David
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Its also important to note that due to the supply transition the LEGO group had
to pick its focus this year and that focus is Wal-mart, Target and TRU. The
idea is that LEGO will do all it can to keep those three accounts as well
stocked as possible because we dont want to overpromise while we go through
this transition with absolutely everybody. so Christmas is not cancelled, you
just need to go to the other end of the mall ;)
Steve
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