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Subject: 
Re: Christmas has been cancelled
Newsgroups: 
lugnet.market.shopping, lugnet.market.theory
Date: 
Wed, 29 Aug 2007 12:14:16 GMT
Viewed: 
8857 times
  
In lugnet.market.shopping, David Gregory wrote:
   I heard that if LEGO couldn’t guarantee a certain amount of stock level by a certain date, then Sears has to make the decision to not include them in their catalog. I’m sure many people remember the amount of LEGOs on store shelves last December running VERY low. Sears may have taken last year’s Christmas season events into consideration, regardless of what LEGO promised them for this year, and skipped putting LEGO in the catalog for fear of supply running dry too early.

...Or it could be that since K-mart bought Sears, they’re imposing their marketing strategies on them. ; )

Of course, this is all rumor and speculation, hence the inclusion of the market.theory group in the thread.

David

Its also important to note that due to the supply transition the LEGO group had to pick its focus this year and that focus is Wal-mart, Target and TRU. The idea is that LEGO will do all it can to keep those three accounts as well stocked as possible because we don’t want to ‘overpromise’ while we go through this transition with absolutely everybody. so Christmas is not cancelled, you just need to go to the other end of the mall ;)

Steve



Message has 1 Reply:
  Re: Christmas has been cancelled
 
(...) Steve, My concern is that a retailer that has had many exclusive sets over the years is not apparently carrying your product anymore. LEGO seems to be losing market share in a huge way and that is not a good sign. This as set design seems to (...) (17 years ago, 29-Aug-07, to lugnet.market.shopping, lugnet.market.theory, FTX)

Message is in Reply To:
  Re: Christmas has been cancelled
 
I heard that if LEGO couldn't guarantee a certain amount of stock level by a certain date, then Sears has to make the decision to not include them in their catalog. I'm sure many people remember the amount of LEGOs on store shelves last December (...) (17 years ago, 28-Aug-07, to lugnet.market.shopping, lugnet.market.theory, FTX)

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