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Subject: 
Re: YATA Selling MOC Instructions...
Newsgroups: 
lugnet.market.theory, lugnet.publish
Date: 
Thu, 24 Jan 2002 03:35:28 GMT
Viewed: 
1318 times
  
Perhaps an alternative is to publish on a CD-ROM, which is cheap to produce
and distribute....

And copy.

True, it is easier to copy, but if someone is wanting to try out the idea of
selling instructions for MOCs and doesn't want to make the large capital
investment needed to get colour books printed, then CD-ROM would seem the way
to go. Yes, you might lose some sales if people burn copies for their friends,
but not as many sales as you will lose if you can't afford to get the books
printed up-front in the first place. And, after all, you can photocopy/scan
paper instructions too for your friends, although it's more effort/expense
than burning a CD.

Burning a CD at home each time you receive an order is a pretty low cash-flow
business model. Of course, if you have a good colour printer, you could print
a set of instructions at home for each order, but that is probably a lot more
messing about than burning a CD-ROM. Also the cost of colour printer
cartridges might make it not so cost effective.

Either way, I'd recommend starting with a home-based solution to avoid the
up-front costs, until it's clear that there is enough interest to warrant a
more full-on approach.

I have no idea how much sets you guys in the Guild of Bricksmiths (tm)
actually sell, but would it be worth the experiment of selling one set of
instructions (especially for a set that you probably won't offer again due to
lack of parts etc) on CD-ROM/paper just to see if it could be a profitable
sideline?

Kerry



Message has 1 Reply:
  Re: YATA Selling MOC Instructions...
 
(...) Going the digital route is definitely less capital and time intensive. Although everyone almost universally prefers print, as the producer of the instructions you would have a tremendous amount of overhead both in terms of time and money if (...) (22 years ago, 24-Jan-02, to lugnet.market.theory, lugnet.publish)

Message is in Reply To:
  Re: YATA Selling MOC Instructions...
 
(...) Indeed. Order of magnitude or thereabouts! (...) And copy. (22 years ago, 22-Jan-02, to lugnet.market.theory, lugnet.publish)

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