 | | Star Wars Mania —Gene Rodriguez III
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| | | "Opportunistic Marketing 101" or "Let the Mania Begin" Just came from the local Zany Bainy which had a nice end unit display of old AMT plastic X-Wing and TIE fighter models. What was the end unit anchoring? Why, the Lego aisles of course! Can you (...) (26 years ago, 19-Feb-99, to lugnet.market.shopping)
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| | | | | Re: Star Wars Mania —Mike Stanley
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| | | | (...) Yup. Something tells me the Target stores that seem to be so miserly with shelf space after Christmas might just give Lego stuff half an aisle or more once the SW sets hit. They'd be fools not to. (26 years ago, 20-Feb-99, to lugnet.market.shopping)
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| | | | | | Re: Star Wars Mania —Tom Stangl
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| | | | They might not WANT to give them too much shelf space, as the shelves will be empty most of the time. They'd be better doing an endcap or 3, stacking them deep and high, and refilling often. Bare shelves sell less than well-stocked ones (not meaning (...) (26 years ago, 20-Feb-99, to lugnet.market.shopping)
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| | | | | | Re: Star Wars Mania —Kevin Johnston
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| | | | *snip* to make general comment: Personally, I'm dying to see the size of the initial shipment to major retailers. Did they gamble high, or low-ball it? Insectoids, a non-licensed theme, got a pretty healthy rollout at TRU last spring. On the plus (...) (26 years ago, 21-Feb-99, to lugnet.market.shopping)
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