Subject:
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Star Wars Mania
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Newsgroups:
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lugnet.market.shopping
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Date:
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Fri, 19 Feb 1999 22:35:36 GMT
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Viewed:
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472 times
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"Opportunistic Marketing 101" or "Let the Mania Begin"
Just came from the local Zany Bainy which had a nice end unit display
of old AMT plastic X-Wing and TIE fighter models.
What was the end unit anchoring? Why, the Lego aisles of course!
Can you say "Stampede"?
Gene
The Brickyard. Come find it.
http://www.dtrh.com/brickyard
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Message has 1 Reply:
 | | Re: Star Wars Mania
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| (...) Yup. Something tells me the Target stores that seem to be so miserly with shelf space after Christmas might just give Lego stuff half an aisle or more once the SW sets hit. They'd be fools not to. (26 years ago, 20-Feb-99, to lugnet.market.shopping)
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