Subject:
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Re: Star Wars Mania
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Newsgroups:
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lugnet.market.shopping
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Date:
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Sat, 20 Feb 1999 09:31:44 GMT
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Viewed:
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536 times
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They might not WANT to give them too much shelf space, as the shelves will
be empty most of the time. They'd be better doing an endcap or 3, stacking
them deep and high, and refilling often. Bare shelves sell less than
well-stocked ones (not meaning "you can't sell if you don't have it",
meaning that the LOOK of bare shelves makes for less sales, except during
clearance sales, of course).
Mike Stanley wrote:
>
> Gene Rodriguez III <gr3@superlink.net> wrote:
> > "Opportunistic Marketing 101" or "Let the Mania Begin"
> >
> > Just came from the local Zany Bainy which had a nice end unit display
> > of old AMT plastic X-Wing and TIE fighter models.
> >
> > What was the end unit anchoring? Why, the Lego aisles of course!
> >
> > Can you say "Stampede"?
>
> Yup. Something tells me the Target stores that seem to be so miserly
> with shelf space after Christmas might just give Lego stuff half an
> aisle or more once the SW sets hit. They'd be fools not to.
>
> --
> Unofficial listing of weekly US Lego Shop at Home phone specials
> http://www.lugnet.com/lsahs/
> 800-835-4386 (S@H USA) / 800-267-5346 (S@H Canada)
> www.lugnet.com/news/ - Meet more LEGO fans in your area through LUGNET
--
Tom Stangl
***http://www.vfaq.com/
***DSM Visual FAQ home
***http://ba.dsm.org/
***SF Bay Area DSMs
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Message has 1 Reply:
 | | Re: Star Wars Mania
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| *snip* to make general comment: Personally, I'm dying to see the size of the initial shipment to major retailers. Did they gamble high, or low-ball it? Insectoids, a non-licensed theme, got a pretty healthy rollout at TRU last spring. On the plus (...) (26 years ago, 21-Feb-99, to lugnet.market.shopping)
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Message is in Reply To:
| | Re: Star Wars Mania
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| (...) Yup. Something tells me the Target stores that seem to be so miserly with shelf space after Christmas might just give Lego stuff half an aisle or more once the SW sets hit. They'd be fools not to. (26 years ago, 20-Feb-99, to lugnet.market.shopping)
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