Subject:
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Re: Star Wars Mania
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Newsgroups:
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lugnet.market.shopping
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Date:
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Sat, 20 Feb 1999 04:15:33 GMT
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Reply-To:
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cjc@newsguy!IHateSpam!.com
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Viewed:
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496 times
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Gene Rodriguez III <gr3@superlink.net> wrote:
> "Opportunistic Marketing 101" or "Let the Mania Begin"
>
> Just came from the local Zany Bainy which had a nice end unit display
> of old AMT plastic X-Wing and TIE fighter models.
>
> What was the end unit anchoring? Why, the Lego aisles of course!
>
> Can you say "Stampede"?
Yup. Something tells me the Target stores that seem to be so miserly
with shelf space after Christmas might just give Lego stuff half an
aisle or more once the SW sets hit. They'd be fools not to.
--
Unofficial listing of weekly US Lego Shop at Home phone specials
http://www.lugnet.com/lsahs/
800-835-4386 (S@H USA) / 800-267-5346 (S@H Canada)
www.lugnet.com/news/ - Meet more LEGO fans in your area through LUGNET
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Message has 1 Reply:
 | | Re: Star Wars Mania
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| They might not WANT to give them too much shelf space, as the shelves will be empty most of the time. They'd be better doing an endcap or 3, stacking them deep and high, and refilling often. Bare shelves sell less than well-stocked ones (not meaning (...) (26 years ago, 20-Feb-99, to lugnet.market.shopping)
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Message is in Reply To:
| | Star Wars Mania
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| "Opportunistic Marketing 101" or "Let the Mania Begin" Just came from the local Zany Bainy which had a nice end unit display of old AMT plastic X-Wing and TIE fighter models. What was the end unit anchoring? Why, the Lego aisles of course! Can you (...) (26 years ago, 19-Feb-99, to lugnet.market.shopping)
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