Subject:
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Re: Anatomy of a Shop At Home group order
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Newsgroups:
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lugnet.market.shopping
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Date:
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Tue, 9 Nov 2004 04:26:50 GMT
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Viewed:
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1715 times
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In lugnet.market.shopping, Larry Pieniazek wrote:
> In lugnet.market.shopping, Allan Bedford wrote:
> > In lugnet.market.shopping, Larry Pieniazek wrote:
>
> > I'd be hesitant to offer advise/resources to anyone unless I knew the company
> > was o.k. with it.
>
> Why? People offer advice all the time.
I do hope that other people would pick up on this type of order and have a go at
it for themselves. I just think the overall direction for this type of thing
should come from the company.... if they want to do it.
> What exactly is wrong with putting up a web page with a list of things to
> consider when doing this, and a sample excel spreadsheet? That doesn't seem like
> much of a risk to me.
The only risk being that if someone did try it, and it didn't work out for them.
If the company wants to try it... I think you already know I'm all for it. But
I don't represent the company, so I think my advice should be limited to an
audience like LUGNET... and not offered to Joe Consumer.
> If I had time and interest I'd do it but I don't (I never
> have co-workers around me long enough for this scheme to work).
Too bad. It's fun. :)
> > > If LEGO really wanted to go crazy, they could provide a catalog code that gets
> > > you something special but not too expensive to see how many people did it.
> >
> > Not sure exactly what you mean by that. Perhaps you could expand?
>
> If this is an independent, fan run thing, nothing.
>
> If on the other hand, after a fan did it, LEGO embraced it (via link or via
> taking the spreadsheet on to their site or whatever), why then, they could give
> a code and ask that people put it into their orders. Make the code worth
> something (multiple free trucks instead of just one per order, I don't know) so
> that people will use it, and then measure how many do.
Yes. Agreed. Or, they could just set up the online form (large orders broken
out logically by individual buyers, but still placed as a single order) and just
see how it goes. Create a link to a page describing how the form can be used
and Bob's your uncle. I get the feeling that you are thinking that I want LEGO
to invest millions in my little scheme. Quite the contrary. As Scott pointed
out, now isn't the time for crazy costly ideas. But what about reasonably sane
cheap ideas?
I hope these ideas are being seen for what they are... just ideas. Just things
to think about. I'm not suggesting they make better sets, or fix the colors, or
reissue this classic set or that one. And on and on. I'm just trying to offer
my thoughts on a way to _possibly_ sell a bit more of the product they already
have. Not one of the parents who ordered with us was ever heard to say, "well,
that's it. I'm not ordering any more LEGO for my kids because of the new
gre...." You know how it ends. :)
On the other hand we did have people ordering Advent calendars simply because,
"hey you're getting that for your kids? Is it fun? Alright then, I'll order
one too." That was the point of all this.
> I read over your response to Scott, and I am afraid that what you are suggesting
> there is more work for LEGO than this idea is.
See above, but also ask yourself, "don't I have to work for the money I earn?"
Any of the ideas I've suggested would take a bit of work. But look at our
little group. We make it work without any direction from the company. Imagine if
there was even a *little* direction offered by the company.
Perhaps I'm much too naive about all this to be suggesting such things. That's
another reason why I wouldn't want to offer such advice to the world at large,
as noted above. I just thought, based on our very positive experience in my
office, that the same sort of thing could possibly work for others.
Best regards,
Allan B.
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Message has 1 Reply:
 | | Re: Anatomy of a Shop At Home group order
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| (snip) (...) The only problem I see there is there may be liability issues. Multiple names on a single order? Ok, how would someone at the company know who the main person is? Would one person be the "primary", and when placing the order, would have (...) (20 years ago, 9-Nov-04, to lugnet.market.shopping)
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Message is in Reply To:
| | Re: Anatomy of a Shop At Home group order
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| (...) Why? People offer advice all the time. What exactly is wrong with putting up a web page with a list of things to consider when doing this, and a sample excel spreadsheet? That doesn't seem like much of a risk to me. If I had time and interest (...) (20 years ago, 9-Nov-04, to lugnet.market.shopping)
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