Subject:
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Re: Anatomy of a Shop At Home group order
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Newsgroups:
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lugnet.market.shopping
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Date:
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Mon, 8 Nov 2004 23:37:46 GMT
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Viewed:
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1657 times
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In lugnet.market.shopping, Scott Lyttle wrote:
> In lugnet.market.shopping, Allan Bedford wrote:
Snipped good pros and cons.
Howe about a compromise? a "do it yourself kit" as it were.
Put together a few paragraphs on how to organise a group order, provide a sample
excel spreadsheet and instructions for use, and disclaim the heck out of it.
This is something LEGO could do for far less than actually running a group sales
operation.
In fact it's something that **fans** could do (I suggest Allan has the basis for
this already in HIS spreadsheet and the writeup he did a few posts back) and put
on a web page with good search terms and who knows, maybe LEGOFan.net (and the
back of the catalog?) might link to it, and that would be the extent of LEGO's
cost.
Not as good, less impact than a TV advertised campaign, but also not as
expensive.
If LEGO really wanted to go crazy, they could provide a catalog code that gets
you something special but not too expensive to see how many people did it.
Much easier to do a business case for that.
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Message has 1 Reply:
 | | Re: Anatomy of a Shop At Home group order
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| (...) Yes, good idea. :) (...) Do you mean that LEGO would do this? (...) I saw the idea of a full-blown group program as the last step, not the first. The first step would be seeing how customers would react to this. See my response to Scott's (...) (20 years ago, 9-Nov-04, to lugnet.market.shopping)
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Message is in Reply To:
| | Re: Anatomy of a Shop At Home group order
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| (...) Well, it sounds nice and good...but you have to be able to demonstrate that it's feasible AND profitable. A few key details... 1) most companies make money on Shipping and Handling when they do it. What you are proposing is to reduce that (...) (20 years ago, 8-Nov-04, to lugnet.market.shopping)
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