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Subject:	Re: cross-theming -- Belville takes an expedition to the Orient
Newsgroups:	lugnet.loc.au
Date:	Thu, 20 Feb 2003 03:38:12 GMT
Viewed:	403 times

In lugnet.loc.au, Kerry Raymond writes: <snip> > Given the rapid growth in the middle class in Asia at the moment, I cannot > but wonder whether Lego's expedition to the Orient is deliberately > positioned to appeal to this market. Appeal to that market, or condescend to it? Cheers Richie

Message has 2 Replies:

		Re: cross-theming -- Belville takes an expedition to the Orient
(...) When it comes to marketing, is there a difference? Allister (21 years ago, 20-Feb-03, to lugnet.loc.au)

		Re: cross-theming -- Belville takes an expedition to the Orient
> Appeal to that market, or condescend to it? Yes, I wondered that myself. Do these sets represent the Asian world (geography, history, culture) as the people of the Asian world perceive it? Or is it a representation of the Asian world as Denmark (...) (21 years ago, 20-Feb-03, to lugnet.loc.au)

Message is in Reply To:

		cross-theming -- Belville takes an expedition to the Orient
Check out these new 2003 sets, officially in the Belville theme, but with obvious links into the Orient Expedition theme: (URL) a riot of colours! There isn't a Peeron inventory yet for these sets, but they may well rival the current Peeron (...) (21 years ago, 19-Feb-03, to lugnet.loc.au)

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