Subject:
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Re: Sept/Oct LEGO Magazine
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 20 Sep 2002 04:44:46 GMT
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Viewed:
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948 times
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In lugnet.lego.direct, Jake McKee writes:
> In lugnet.lego.direct, Simon Bennett writes:
>
> > This is appalling.
>
> Now hang on... I think "appalling" is a little too strong.
>
> > When did this patronising of children start? When I was
> > young I don't remember suffering this sort of thing. I remember reading my
> > dad's Eagle annuals from when he was a child (60's) and they had
> > fantastically detailed information about science and technology subjects. I
> > have no idea what age group they were aimed at except to suspect that the
> > concept of 'aiming' them would be completely alien to the writers but I had
> > no problems with them at the age of 7 or 8.
>
> I'm not sure that I agree that the copy in question is "patronising". We do
> a lot of testing with the magazines (nearly every issue if I'm not mistaken)
> and fun stuff like the Redini spots come back with positive marks. Sure, we
> adults think it's a little silly. Sure, we might not remember our favorite
> activities as kids including silliness like this. But I guarantee if you
> were to go back in time, you would find that we all had some amount of this
> that would seem dumb today. I recently found some old Spiderman comics from
> my childhood... talk about "appalling" dialogue! I could barely make it
> through those issues! Does that mean that the comics were inappropriately
> pandering to children? No! It means that they were appropriately targeted
> and appropriately developed! (I don't think you can argue with the success
> of the Spiderman comics over the years)
>
> > Children are intelligent and naturally able to assimilate information
> > quickly. I would venture to suggest that Lego-playing children and those
> > from within that group who can put together a very coherent question and ask
> > it of TLC are even more so.
>
> Sure, we can, but where's the fun in that? Sure kids can soak up info like a
> sponge. This is the reason why kids only a year apart in age can be worlds
> apart in mental development. Kids don't have to "learn" every second of the
> day. Playing can be learning, as much as reading a book. But more
> importantly, non-serious, educational activities have to be balanced by a
> freedom to have fun and just be silly.
>
> I hope that I am not fanning the fire on this issue, but I think it is
> important to remember that we aren't kids. Asking our own kids, or just
> guessing what kids like isn't marketing research. For that matter, anything
> outside of our own age range is hard to assume. At several past jobs, I have
> worked on projects targeted to Senior Citizens, for example, and was
> continually surprised how much my mid-20s mindset didn't mesh with their
> issues. I could guess at what they wanted, but I certainly could judge for
> certain until I asked a true representative sampling. (My own grandparents
> for instance, didn't represent the opinions of the majority!)
>
> > As I say, appalling.
I wouldn't go as far as describing it appalling. I would find some of the
responses in bad taste. I find them really dumb, and not really fun (or
funny for that matter). I have seen some corny, dumb jokes, especially
in kid's publications, and some of them (especially ask redini) qualify for
lame-o jokes.
The rest of the magazine, at least in my opinion, was decent to good.
For getting it for "free" it was pretty good. The rest of the articles
were interesting enough for me, and I'm sure that the average kid would
find the articles informative and "fun".
I haven't got the next edition of Lego Club Magazine (the first/last
one I received was the July/August edition), and it had the same
"Ask Redini" in it.
Ben
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Message has 1 Reply:
 | | Re: Sept/Oct LEGO Magazine
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| Personally, I think that these jokes are a bit rude. Disclosure of information has never been a problem with the lego company, so why the sudden confidentiality? I can only form an opinion based on the two I saw in the post. In Australia, we only (...) (22 years ago, 20-Sep-02, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Sept/Oct LEGO Magazine
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| (...) Now hang on... I think "appalling" is a little too strong. (...) I'm not sure that I agree that the copy in question is "patronising". We do a lot of testing with the magazines (nearly every issue if I'm not mistaken) and fun stuff like the (...) (22 years ago, 19-Sep-02, to lugnet.lego.direct)
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