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 LEGO Company / LEGO Direct / 3517
3516  |  3518
Subject: 
Re: what makes a legend?
Newsgroups: 
lugnet.lego.direct
Date: 
Mon, 22 Oct 2001 13:35:46 GMT
Viewed: 
743 times
  
The Legend idea was thrilling to me in June.  I've since had some time to
realize how bad it is, though.  Problems:

1)  Your mail-order-only / internet market is a bunch of older people like
me who already have five Galaxy Explorers and thirteen Yellow Castles or
whatever....why do we need yet another one in some ugly 2001 grey box with
no flap?  What is the point?

2)  Even if you did rehash some great old models, you need to win over the
mainstream again to get back on track.  You don't need more money from us
S@H LugNET types.  You had us at "hello," and you had us in 1979.  I
understand your budget is low, but if it never included marketing, then it's
simply too low.  Skimp with some stickers and get these things to TRU.

Past this, I'll just tell you what you'd rather hear, and cast some majority
votes concerning the line in case you insist on continuing it:

1)  No stickers.  Imprinting lasts longer.  Besides, if you really want to
go after collectors, you should know that most collectors would never dare
dream of applying the stickers anyway.

2)  No major part substitutions (thin-chin helmets).  Don't make it hodgepodge.

3)  I'm more interested in new sets designed in the classic theme.  I'm a
big Classic Space fan, and can illustrate how you could go about doing this
with some of my own designs of "Sets That Never Were" here:
http://www.umop.com/spacefun.htm

In exchange for my free consultation here today, I'll ask in exchange for a
job position designing your new Classic Space line.  I live in northern CT.  :-)

--Dave



Message has 3 Replies:
  Re: what makes a legend?
 
(...) I hate to argue against a fellow AFOL, but I've collected since 1978 and I have neither of the sets you mention. In those younger years, I was lucky to get one copy of a small or mid-size set in those themes. So, my point is, there are some in (...) (23 years ago, 23-Oct-01, to lugnet.lego.direct)
  Re: what makes a legend?
 
(...) Ummm, is this true? Aren't there any kids out there without access to a Toys-R-Us who perhaps count on the Shop At Home catalog to fulfill birthday and Christmas lists? If the Shop At Home stuff is just for adults, then why don't they put out (...) (23 years ago, 24-Oct-01, to lugnet.lego.direct)
  Re: what makes a legend?
 
(...) The point is: 1. My Galaxy Explorer isn't complete since many pieces are long gone. 2. The instructions are trashed beyond all recognition. 3. Some of the pieces I do still have for it are scratched up. 4. It would be so great to get a brand (...) (23 years ago, 25-Oct-01, to lugnet.lego.direct)

Message is in Reply To:
  what makes a legend?
 
We're having a debate here in the ABS-paved halls of LEGO Direct that I'd like to throw open to the community. The topic is: what makes a LEGO Legend a legend? Or, more precisely, if we cannot bring back a set precisely as it was (or pretty darn (...) (23 years ago, 19-Oct-01, to lugnet.lego.direct) !! 

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