Subject:
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Re: what makes a legend?
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Newsgroups:
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lugnet.lego.direct
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Date:
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Thu, 25 Oct 2001 20:49:49 GMT
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Viewed:
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775 times
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In lugnet.lego.direct, Dave Lovelace writes:
> 1) Your mail-order-only / internet market is a bunch of older people like
> me who already have five Galaxy Explorers and thirteen Yellow Castles or
> whatever....why do we need yet another one in some ugly 2001 grey box with
> no flap? What is the point?
The point is:
1. My Galaxy Explorer isn't complete since many pieces are long gone.
2. The instructions are trashed beyond all recognition.
3. Some of the pieces I do still have for it are scratched up.
4. It would be so great to get a brand new version of this set again without
paying hundreds of dollars to someone I don't trust that I met on the Internet.
> 2) Even if you did rehash some great old models, you need to win over the
> mainstream again to get back on track. You don't need more money from us
> S@H LugNET types. You had us at "hello," and you had us in 1979. I
> understand your budget is low, but if it never included marketing, then it's
> simply too low. Skimp with some stickers and get these things to TRU.
No, you don't. Lego Direct is focusing on hard core LEGO fans, the ones
that don't buy from K-Mart once or twice a year. The people who use Lego
Direct to purchase Lego sets are ready to whip out their credit cards and
plunk down ten times what a K-Mart shopper will. Younger Lego Direct
shoppers will buy Ledgends sets because they're unique. You can't get
*these* at K-Mart folks!
Older Lego Direct shoppers will likely buy them because they remember the
original set and would like to have a copy at non-E-Bay prices.
> Past this, I'll just tell you what you'd rather hear, and cast some majority
> votes concerning the line in case you insist on continuing it:
>
> 1) No stickers. Imprinting lasts longer. Besides, if you really want to
> go after collectors, you should know that most collectors would never dare
> dream of applying the stickers anyway.
Bah! Imprinting is much better, but stickers would be acceptable if this is
a make it or break it cost item to produce the set.
> 2) No major part substitutions (thin-chin helmets). Don't make it
> hodgepodge.
Again, the original pieces are better, but the set would still be acceptable
if this is a make it or break it cost item to produce the set.
> 3) I'm more interested in new sets designed in the classic theme. I'm a
> big Classic Space fan, and can illustrate how you could go about doing this
> with some of my own designs of "Sets That Never Were" here:
> http://www.umop.com/spacefun.htm
This isn't a bad idea, as long as the set stuck to the orignal look and feel
of the theme. For example, no modern pieces in a new Classic Space set.
The astronauts would have to have the original looking torso printing, and
etc. If you're going to do this sort of thing, color becomes very
important. You really can't substitute a newer transparent color for the
trans-yellow used in Classic Space.
> In exchange for my free consultation here today, I'll ask in exchange for a
> job position designing your new Classic Space line. I live in northern >CT. :-)
You'll have to fight me (and a hundred or so others) for that job. :-)
Jeff
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Message is in Reply To:
 | | Re: what makes a legend?
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| The Legend idea was thrilling to me in June. I've since had some time to realize how bad it is, though. Problems: 1) Your mail-order-only / internet market is a bunch of older people like me who already have five Galaxy Explorers and thirteen Yellow (...) (23 years ago, 22-Oct-01, to lugnet.lego.direct)
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