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 LEGO Company / LEGO Direct / 2084
  Re: What Kids really want. Not Juniorization.
 
"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9qJwF.Gqu@lugnet.com... [snip] (...) that like construction toys. [snip] Mike, you have gotten to the core of what bothers me about LEGO's marketing strategy and direction over the (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) I think you're missing something here. Nintendo and Sony are in the positions they're in because when someone said, back in 1982, "The lesson here is that there are already companies out there (Atari, Mattel, etc.) who will always be heads and (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
"J.D. Forinash" <foxtrot@cc.gatech.edu> wrote in message news:980vrg$1nq$1@y2...net.foo... (...) Actually, I think you may have missed my point. LEGO is in the position of Atari, Mattel, etc., not the other way around. LEGO is the company every (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Nintendo and Sony didn't try and get into the pizza business. (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Don't forget Fisher Price. Lego isn't the only company that these companies are gunning for. You'd be surprised how little Lego has to worry about competition. Bad management, maybe... I think it would be a bad idea for Lego to specificly target (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Wait, what do you mean by construction sets? Speaking of myself, personally, I can't stand dump trucks 'n stuff. I'm confused. (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Construction Toys are toys that you build things with. This category starts with building blocks and goes on through Lego, K'nex, Meccano/Erector, Lincoln Logs, Tinkertoys, Construx, Robotix, Ring-a-Majigs, Mega-Bloks, American Bricks, (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)

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