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Subject: 
Re: Better results [Was: What a mess (my bad order experience... so far)]
Newsgroups: 
lugnet.lego
Date: 
Sat, 24 Jun 2000 00:09:04 GMT
Viewed: 
2466 times
  
In lugnet.lego, Todd Lehman writes:
Actually, there's one other bit of info related to this:  It came to my
attention this week that the name "LEGO Direct" has nothing to do with bulk
ordering, which will instead be conducted under the name LEGO Shop At Home
(or similar) on www.lego.com.  My understanding is that for legal and/or tax
reasons, the two are separate businesses (and have been for many months).

That is, the businesses have been separate, not necessarily the names.  My
understanding is that the name of the selling business is different now than
it was in May.  I've asked Brad to make a posting clarifying this and
explaining what LD the business is and is not, what LD the name is and is not,
etc.

--Todd


Thus, LEGO Direct is Brad Justus's business unit involved in website creation
and community, not in the business of selling to consumers.  I believe that
Steve Hawco's role is in the S@H side of LD and that Brad Justus's role is
in the community side of LD -- but some of the details are still fuzzy to me
at this point.  Hoping to meet with Brad and/or Steve in person to learn more.
In any case, the lugnet.lego.direct group is, to the best of my knowledge,
mis-named with respect to its purpose.

--Todd



Message has 1 Reply:
  Re: Better results [Was: What a mess (my bad order experience... so far)]
 
(...) Shop-at-Home shipments always come from Lego Direct Marketing, Inc. Perhaps "LD" is thus not new at all? (24 years ago, 26-Jun-00, to lugnet.lego)

Message is in Reply To:
  Re: Better results [Was: What a mess (my bad order experience... so far)]
 
(...) Actually, there's one other bit of info related to this: It came to my attention this week that the name "LEGO Direct" has nothing to do with bulk ordering, which will instead be conducted under the name LEGO Shop At Home (or similar) on (...) (24 years ago, 23-Jun-00, to lugnet.lego)

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