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    Re: Lego Article (Re: I'm famous (or infamous)) —James Brown
   (...) <snip most of article> (...) So, um, is it just me who's wondering where Lego gets off telling us we aren't a market force? James (URL) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
   
        Re: Lego Article (Re: I'm famous (or infamous)) —Jacob Sparre Andersen
   James Brown: [...] (...) ^^^^ (...) It is only "some" of the 4e9 DKK that are bought by adult men for themselves. The question that is interesting from our point of view is how much LEGO is bought _for_ adults, not by adults. Apparently nobody knows (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
   
        Re: Lego Article (Re: I'm famous (or infamous)) —Ray Sanders
    And if they (TLG) knew that, what could they do ? Lego ads in Sports Illustrated or The Economist ? ;) I'll make a SWAG (scientific wild-assed guess) of 5-10% of sales. Anyone have any better intel ? Ray (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
   
        Re: Lego Article (Re: I'm famous (or infamous)) —Steve Bliss
   (...) Nope, no better intel, but my feeling is this: women do most of the gift-buying, especially for kids. When men buy gifts, it's for a woman. So, when males are buying LEGO, it is likely they are buying for themselves. I'd put it as high as (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
   
        Re: Lego Article (Re: I'm famous (or infamous)) —Jacob Sparre Andersen
   [ FUT lugnet.general ] Steve: (...) Simplifying things a lot, aren't we? (...) I can just as well admit that about 80% of the mony I spend on LEGO is for myself. But looking at people in general, it appears that a significantly larger amount is (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
   
        Re: Lego Article (Re: I'm famous (or infamous)) —Steve Bliss
   (...) Yep. (...) Could be. When I'm in the store, I'm looking at the LEGO, not the other shoppers. (...) That should be interesting. Let us know, please! (...) :) Steve (25 years ago, 8-Oct-99, to lugnet.general)
 

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