 | | Re: Lego Article (Re: I'm famous (or infamous)) —James Brown
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| | | (...) <snip most of article> (...) So, um, is it just me who's wondering where Lego gets off telling us we aren't a market force? James (URL) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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| | | | | Re: Lego Article (Re: I'm famous (or infamous)) —Jacob Sparre Andersen
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| | | | James Brown: [...] (...) ^^^^ (...) It is only "some" of the 4e9 DKK that are bought by adult men for themselves. The question that is interesting from our point of view is how much LEGO is bought _for_ adults, not by adults. Apparently nobody knows (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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| | | | | | Re: Lego Article (Re: I'm famous (or infamous)) —Ray Sanders
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| | | | And if they (TLG) knew that, what could they do ? Lego ads in Sports Illustrated or The Economist ? ;) I'll make a SWAG (scientific wild-assed guess) of 5-10% of sales. Anyone have any better intel ? Ray (...) (25 years ago, 6-Oct-99, to lugnet.general, lugnet.people)
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| | | | | | Re: Lego Article (Re: I'm famous (or infamous)) —Steve Bliss
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| | | | (...) Nope, no better intel, but my feeling is this: women do most of the gift-buying, especially for kids. When men buy gifts, it's for a woman. So, when males are buying LEGO, it is likely they are buying for themselves. I'd put it as high as (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
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| | | | | | Re: Lego Article (Re: I'm famous (or infamous)) —Jacob Sparre Andersen
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| | | | [ FUT lugnet.general ] Steve: (...) Simplifying things a lot, aren't we? (...) I can just as well admit that about 80% of the mony I spend on LEGO is for myself. But looking at people in general, it appears that a significantly larger amount is (...) (25 years ago, 7-Oct-99, to lugnet.general, lugnet.people)
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| | | | | | Re: Lego Article (Re: I'm famous (or infamous)) —Steve Bliss
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| | | | (...) Yep. (...) Could be. When I'm in the store, I'm looking at the LEGO, not the other shoppers. (...) That should be interesting. Let us know, please! (...) :) Steve (25 years ago, 8-Oct-99, to lugnet.general)
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