Subject:
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Re: LEGO Pirates! D-Day Approaches!
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Newsgroups:
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lugnet.general
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Date:
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Sun, 3 Oct 1999 23:25:57 GMT
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Viewed:
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398 times
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Ray Sanders <rsanders@gate.net> wrote:
> o Where does TLG advertise ? So far, I have not seen any Lego
> advertising outside of stores which already the product.
I've seen numerous Lego television ads...
> o Go hang around the toy departments of those stores. Watch & listen.
> The kids (I've seen) want Legos. The parents want the kids to have
> Legos. The competition (Mega Blocks, et al) does not seem to be having
> that much effect.
Not so sure. I've seen many a parent and kid pick up MegaBlok (sp?)
sets and actually say something like, "well, these look just the
same and you get twice as much for the money."
Now maybe those parents realize they _aren't_ the same when they get
them home, or maybe they don't.
> o Parents view Lego set purchases as an investment. I can't tell you how
> many times I've gone to yard sales, looked around, asked if there any
> Legos and got the response "were saving those for our grandkids (or
> relatives kids, etc). Prying those loose is next to impossible. TLG
> probably knows this. Which means that TLGs marketing strategy has to
> overcome this.
Mmmmm.... maybe people feel this way about sets from the 70's, 80's,
and maybe early 90's. I would be willing to be large quantities of
money, though, that most parents will not consider the non-Star Wars
sets of the last couple of years an "investment".
> o TLG's biggest problem is what I call 'the Apple Computer syndrome'.
> That is: 'We can do no wrong, our product is so good and so much better,
> the competition will never overtake us'. Some people call this hubris.
> Apple almost lost the whole enchilada. Lego could do likewise. The only
> thing saving TLGs butt is brand recognition. LEGO has a high level of
> brand recognition.
Mmmmm.... I'll have to give this some more thought.
> o Lego is in this to make money. Closely followed by a desire to make
> quality products for children. Why should TLG sell to AFOLs ? I know why
> the AFOLs want this, but what rational reason is there for TLG to become
> involved in this venue ? It sounds to me like a distraction for TLG.
> Forming a professional group might be a good start. Something that can
> come to TLG marketing with a fist of purchase orders (for example: brown
> bricks 2x4, 200K please). Make sure that TLG understands that sales to
> this prof org will not dilute retail sales, only be an adjunt to them.
> Show TLG a good reason for doing this (one with both profit and creative motives).
Maybe we need someone who is massively wealthy to take the AFOL
crusade up. He could buy them all and setup a distrobution network
to sell them (at a profit) to the rest of us. Or maybe enough of us
could form a *working* group to pool our resources and collectively
bargain with TLG.
--
The parts you want and nothing else?
http://jaba.dtrh.com/ - Just Another Brick Auction
Why pay eBay? Run your own LEGO auctions for free!
http://www.guarded-inn.com/bricks/
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Message is in Reply To:
 | | Re: LEGO Pirates! D-Day Approaches!
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| Ian, A few points of thought... o The Lego Group is privately held (if I understand it correctly). There are no public traded shares and/or shareholders. That is really a shame. Shareholders meetings are a good place to sound off. o Where does TLG (...) (25 years ago, 3-Oct-99, to lugnet.general)
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