Subject:
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Re: LEGO Pirates! D-Day Approaches!
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Newsgroups:
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lugnet.general
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Date:
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Sat, 2 Oct 1999 17:55:50 GMT
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Reply-To:
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MATTDM@MATTDM.ORGnomorespam
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Viewed:
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434 times
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[I got this response first by e-mail, so I replied that way. I don't
remember all of what I said, but here's some of it over again, plus other
comments that have occured to me in the last five minutes. :) ]
Ian Sinclair <sinclair@cadvision.com> wrote:
> Out power comes from the simple fact that LEGO does not like to see
> there name tarnished in any fashion. They hate bad publicity, as
> other events in the past have shown. They dropped their case against
> the artist who used LEGO to depict Concentration Camps for example.
Sure, but bad publicity isn't exactly a way to make them appreciate us. I
doubt that the artist who did the concentration camp sets is getting any
more free bricks.
[snip]
> That is fair criticism. I was going to suggest "The Lugnet LEGO Pirates"
> but did not want to involve Lugnet by name. I choose pirates because it
> was one of the most popular themes, was canceled when it had plenty of life
> in it to adults, etc... • [snip]
> What name would you suggest?
I'm better at criticizing than coming up with good suggestions :) but I
think maybe not having An Official Name might be better.
[snip]
> True, except for one major point. Boys age 3-16 ask their parents to
> purchase a couple sets each year for their birthday & Christmas. Adult fans
> of Lego will buy hundreds of kits over a few years. As I said, I have
> spent $2000 in less than one year. I am the tip of the iceberg. I cannot
> believe the size of so many people's collections.
Sure, but how many people are there who spend that much? Let's say that
there are 10,000. That is USD 20,000,000/year -- less than 2% of TLG's
sales. And that's almost certainly a high figure -- Karen and I are pretty
big Lego fans with a decent-sized collection, and we've spent a total of
$544 on Lego this year.
Also, a lot of the money adult fans spend isn't for new sets -- it's for
individual pieces and old sets. That may be a potential market that TLG
isn't tapping, but right now it means that we're even less of a percentage
of their current market.
> Is this simple wish so hard to understand, or difficult to meet?
I think it's more a matter of "not considered worthwhile to them".
--
Matthew Miller ---> mattdm@mattdm.org
Quotes 'R' Us ---> http://quotes-r-us.org/
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Message is in Reply To:
 | | Re: LEGO Pirates! D-Day Approaches!
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| (...) Very true, as I have said. I don't want to switch. No getting around this unless we are willing to switch brands. Most of us are not. So you are a LEGO enthusiasts? Mindstorms/Technic or something else? Out power comes from the simple fact (...) (25 years ago, 2-Oct-99, to lugnet.general)
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