Subject:
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Re: LEGO® Systems, Inc. sells Enfield complex for $58.9 million
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Newsgroups:
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lugnet.general, lugnet.mediawatch
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Date:
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Fri, 12 Jan 2007 22:50:58 GMT
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Viewed:
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4516 times
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In lugnet.general, Joe Meno wrote:
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In lugnet.general, Gerhard R. Istok wrote:
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In lugnet.general, Harvey Henkelman wrote:
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Lego is on its way out, plain and simple. By 2012, it will be a memory.
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No it will still be around. In the future LEGO may not be owned by Kjeld
and Gunhild anymore (Godtfred Kirk Christiansens 2 surviving children),
however it will still be around.
Theres too much value in the brand name. A future owner may move
production to China or Vietnam or India. It seems that everything else is
ending up there, a loss for Europe, North America and Australia.
The future offset may be cheaper prices, but less in the way of quality.
Gary Istok
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Garys right. One the things that is happening is that globalization of
resources...the US has higher wages than the rest of the world in many
things, so to bear the costs that consumers want, less expensive places have
to be found to produce products. So like so many other industries, LEGO chose
to streamline costs.
In this particular case, selling the facility was a good choice because it
pushed expense toward maintenance of the building to those owning the
building now, not TLG. Its like having an apartment as opposed to owning a
house - sure you can have a house, but with that, you have the responsibility
of upkeep. At an apartment, if theres a problem, you call the landlord. Its
much cheaper to call the landlord to tell him your water heater broke as
opposed to having to buy a new one.
One thing we have to keep in mind is that LEGO is a product that has to keep
its financial viability to continue. By our choices in buying, we are
creating an impact that TLG has to deal with in one way or another. And its
a tradeoff - there are no easy solutions.
Joe
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IBM did a similar sell-off of their buildings and lease back a couple years ago.
It turns out to save on US taxes.
-dw
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