Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Mon, 1 Mar 2004 02:43:53 GMT
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Viewed:
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910 times
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In lugnet.general, David Laswell wrote:
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In the end, it’s not what TLC wants to ship that
matters so much as what the major store chains want to buy. You can’t put
everything on TLC’s shoulders in this one. Stores want product that will
sell fast enough to keep ahead of the cost of having that shelf space
available, and the original Hogwarts is fading in popularity. They want
something new, so they’re getting it.
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The store only sells merchandise. If it’s not selling then somebody is doing a
pretty poor job of marketing it. That would be... oh, yea the guys with the weak
shoulders... Hogwarts was expensive to produce because of the licencing fees.
Instead of selling to the maximum market thus maximizing the profit they are
watching it fade in popularity. That takes us back to marketing and those guys
with the weak shoulders again. You can can argue this but it’s foolish as by
Lego’s own admission they are failures at making a profit with licenced
lines.-Ken
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Message has 1 Reply:
 | | Re: Article text
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| (...) That's not always true. Ever heard of something called the Law of Supply and Demand? Demand has dropped because all of the people who absolutely had to buy it did. Then the people who kinda had to buy it did. Then the people who sorta wanted (...) (21 years ago, 1-Mar-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) Sets in the $90+ range sell in such small quantities that most stores won't even stock them, which is why TRU can get away with jacking the price another $10 over MSRP. Comparing a $300 toy to a similar $90 toy is simply a matter of scale. The (...) (21 years ago, 29-Feb-04, to lugnet.general, FTX)
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