Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Sun, 29 Feb 2004 14:47:43 GMT
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Viewed:
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859 times
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In lugnet.general, David Laswell wrote:
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If they tried to keep milking the original Hogwarts for every last drop,
they’d be bleeding money to the Law of Diminishing Returns. There’s a point
where continued production of a set becomes a liability,
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The problem is that due to poor marketing they haven’t begun to scratch the
surface. You may hit TRU and make it a point of checking the Lego display but
most parents don’t, they scoot in buy what the child wants and leave. I know for
a fact that there is a huge amount of kids who are Harry Potter fans that have
no idea the Lego HP line exists.
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majority of stores have the same copies sitting on their shelves for months
on end, it’s time to move on. I’m sure the original Hogwarts will be
available through S@H for a while yet,
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Again the average comsumer doesn’t go to S@H and the sets will be gone or
relegated to the outlet stores before the new set is released so as to not
interfere with it.
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It doesn’t do any good to develop a set
that everyone wants if the stores won’t stock it (hence the reason the ISD
still hasn’t shipped to retail), and it doesn’t do any good to dedicate
production resources towards a set that store chains stop ordering.
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Give me a break you can’t compare a $300 collectable to a $90 toy. Every kid
wants a Ford Explorer too but they aren’t going to get one. The stores would not
have any trouble selling the product if Lego was any good at marketing. -Ken
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Message has 1 Reply:
 | | Re: Article text
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| (...) Sets in the $90+ range sell in such small quantities that most stores won't even stock them, which is why TRU can get away with jacking the price another $10 over MSRP. Comparing a $300 toy to a similar $90 toy is simply a matter of scale. The (...) (21 years ago, 29-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) If they tried to keep milking the original Hogwarts for every last drop, they'd be bleeding money to the Law of Diminishing Returns. There's a point where continued production of a set becomes a liability, and when the vast majority of stores (...) (21 years ago, 28-Feb-04, to lugnet.general, FTX)
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