Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Sat, 28 Feb 2004 07:49:27 GMT
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Viewed:
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759 times
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In lugnet.general, Mike Rayhawk wrote:
Not at all, she said it would be expensive to “have” both colors. She didn’t
mention production either, you just assumed it.
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You’re splitting hairs. In order to have them they have to produce them. However
you want to split it does not cost any more to have bley and grey than it does
to have bley and (any color). The main point should be that while developing
bley has problably cost a small fortune it will not ad anything to the bottom
line. It is clear though that even if they think it insignifigant dropping grey
will cost them.
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There would be no marketing needed. A given model would use the appropriate
color and it’s that simple.
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By the very fact that you can propose that with a straight face, I can tell
you’ve never worked for Billund. I can’t even express to you how contrary
that is to the way things are run. To even suggest this would only result in
your having to buy cake for the design floor.
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They should spend more time on the company then and less on cake. I really don’t
care how they see fit to do business. The fact is that compared to other
companies they do a very poor job at marketing. Don’t try to argue that as it’s
the reason they are whining about loosing money when the rest of the business
world is looking up. And yet still, it would, in a properly run company require
no additional marketing to choose between bley & gray for any given model.
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They’ve been releasing redesigns of old sets long before the invention of
bley. I mean look at Star Wars. It has nothing to do with a new color, it
has to do with people being more likely to make license-based purchases of
toys that have the word “new” on them.
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Actually it has everything to do with the color and if you don’t like my term of
switched around pick your own, it still has the same end result. The fact is
that they hadn’t scrached the surface of the available market and now they are
starting over. This would be why they can’t make money on licenced products an
this would be why Harry and Luke are (as far as Lego is concerned) DOOMED after
this go-around. -Ken
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Message has 1 Reply:
 | | Re: Article text
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| (...) In order to have them they have to be able to sell them. I don't think I'm splitting hairs at all. I was just responding to your accusation that I was reading more into the word "have" than you were, which I still think was not the case. (...) (...) (21 years ago, 28-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) Not at all, she said it would be expensive to "have" both colors. She didn't mention production either, you just assumed it. (...) By the very fact that you can propose that with a straight face, I can tell you've never worked for Billund. I (...) (21 years ago, 27-Feb-04, to lugnet.general, FTX)
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