Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Fri, 27 Feb 2004 07:32:39 GMT
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Viewed:
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665 times
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She also adds that it would be very expensive for LEGO Company to have
bricks in both the old and the new grey colors.
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Ok this takes the cake. How stupid do they think we are!?!?!? It would be no
more expensive to produce grey and bley than it is to produce bley and pink
or any other of the multitude of colors that have come along lately.
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The difference being, if you spend the money making bley and pink, the
customer sees two separate colors and gets excited. If you spend the money
to make bley and gray, 95% of your customers see only one color anyway, so
you might as well never have spent the extra money at all. (The same
argument is true for replacing Lego ABS with Mega-Bloks-like PVC, which is
why I think we’re seeing so many new Lego elements in the substandard-grade
plastic lately.)
But I think the production expense is the least of their worries, the biggest
hit to Lego’s pocketbook would be the marketing hassle. There’s no easy way
to get the average consumer to know that there are two different grays, and
to be able to differentiate between them when they’re making their buying
decisions. In fact the mere knowledge that there are two incompatible gray
colors on the shelf adds enough extra complication to the consumer’s
experience, that it acts as a deterrent to them buying Lego at all.
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She didn’t mention marketing she said it would be “expensive” to make both
colors. Words mean things... don’t try to read into them what’s not there.
There would be no marketing needed. A given model would use the appropriate
color and it’s that simple. The Super Chief would look absurd in blue-grey.
However bley might make for good castle parts. Some Star Wars models would
problably look good with parts in both colors.
They recently had a press release touting record number of Harry Potter castles
sold. The most expensive part of this castle is the licencing. They could have
sold many many more just adding to the profit. Instead they have to re-number
the set. Switch things around a bit to try and make it look “new” and all
because of the new color. THAT was expensive!
It seems clear that Lego made a decision, came up with a survay to support that
decision, became compleately flustered when it blew up in their face, and now is
still looking for ways to explain themselves. -Ken
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Message has 2 Replies:
 | | Re: Article text
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| (...) Not at all, she said it would be expensive to "have" both colors. She didn't mention production either, you just assumed it. (...) By the very fact that you can propose that with a straight face, I can tell you've never worked for Billund. I (...) (21 years ago, 27-Feb-04, to lugnet.general, FTX)
| | | Re: Article text
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| (...) They did no such thing. The new HP Hogwarts Castle is a 100% new design. The intent was to provide something that would appeal to those who had already bought the original Hogwarts, but that could still serve as a focal set for those who (...) (21 years ago, 27-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) Nah, I doubt it was the lighting so much as the questions they were asking. Warmer colors are more likable and inviting, but cooler colors are, well, cooler; they're perceived as newer, more high-tech, and exciting. I'm trying to find the post (...) (21 years ago, 26-Feb-04, to lugnet.general, FTX)
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