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Subject: 
Re: LUGNET's mention on LEGO.com---A Gray Area? INSIDE THE LEGO SET BOX
Newsgroups: 
lugnet.general
Date: 
Tue, 24 Feb 2004 16:08:22 GMT
Viewed: 
576 times
  
In lugnet.general, Nicolas D'Angelo wrote:
In lugnet.general, Jeff Barnas wrote:
A Gray Area?
INSIDE THE LEGO SET BOX -- During the last couple of months, adult LEGO fans
have expressed their interest about the brick color change, which you can see in
some 2004 LEGO sets.

The rest of the article is here...

<http://club.lego.com/news/default.asp?locale=2057&pagename=newsitem&contentid=4532>

Lego is basically a monopoly, they can do whatever they want because they're the
only ones doing what they do.

It is certainly not a monopoly.  MegaBlocks is a huge competitor, and is causing
them an immense amount of grief.  Not to mention they have to fight an
increasingly shrinking portion of the toy market in general.  Just because you
are brand loyal, does not make them a monopoly.  Sure, they are the best at what
they do.  Your not gonna get better from MegaBlocks or BestLock, and that is
probably why everyone is upset.  There really isn't a better product to turn to.
But there are other products.

I wouldn't be so sure that the adult consumer group is much smaller than the
minor group, and in any case, adults are the ones buying toys for their
children.
I don't know how they tested the new colors or with whom, why didn't they also
use places like Lugnet to test people's opinions? The only reason I can think of
is because those opinions didn't matter that much.
It is a mistake to think that cooler grays could be better than warmer grays.
These grays look like blues almost. A warm gray is extremely more modern and
refined than a blueish gray.
Grays are not secondary colors, they are the core colors along with white,
that's why this change means so much. It's hard to understand how it would be so
expensive to keep both versions, epecially when knowing how many new and
probably ugly and irrelevant colors they have introduced over the years. Isn't
there more than one red? Or more than one orange?

Yea, I don't buy it either.  I think they are trying to save a little face, and
this is the first step of them admitting any kind of mistake.  Take it as a
hopeful sign.  They do pay attention to us, but what are they going to say?
"Lego makes huge mistake in color change!  Loyal supporters leave in droves!"
And those wouldn't really be true either.  But of course you are going to have
spin on a company press release.

Because they can do whatever they judge best and the only thing we can do is
consume, the terms of any discussion realtive to these issues are always going
to be absolutely disbalanced.

The less you consume, the more they will listen.

-Alfred



Message is in Reply To:
  Re: LUGNET's mention on LEGO.com---A Gray Area? INSIDE THE LEGO SET BOX
 
(...) Lego is basically a monopoly, they can do whatever they want because they're the only ones doing what they do. I wouldn't be so sure that the adult consumer group is much smaller than the minor group, and in any case, adults are the ones (...) (21 years ago, 24-Feb-04, to lugnet.general)  

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