Subject:
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Re: LEGO Momentum 'Builds' as Holidays Approach
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Newsgroups:
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lugnet.general
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Date:
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Fri, 22 Nov 2002 18:56:22 GMT
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Viewed:
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634 times
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In lugnet.general, Abner Finley writes:
> (BUSINESS WIRE) 11-21-2002 from ENFIELD, Conn.
>
> LEGO® Momentum 'Builds' as Holidays Approach; Toy Awards and Strategic
> Partnerships Usher in Strong Holiday Season and Promising New Year for
> Creative Toy Brand.
>
> Momentum is building for the LEGO® brand in the Americas this holiday
> season, as the LEGO Company celebrates a strong, award-winning product line
> and several strategic alliances that will continue to raise excitement for
> the LEGO brand in 2003.
The only products that have renewed my confidence in LEGO® the past year or
so has been the Legends, new trains, and MOC series
> More than 25 different LEGO toys have received awards, endorsements and
> accolades from industry experts, national media and key retailers this
> holiday season. Recognition for LEGO products to date comes from: Oppenheim
> Toy Portfolio, National Association of Parenting Publications, The National
> Parenting Center, Parents' Choice Foundation, Canadian Toy Testing Council,
> Dr. Toy, DURACELL Kids' Choice Toy Survey, American Baby, Child, FamilyFun,
> Ladies' Home Journal, Nick Jr., Parents, Parenting, Toy Wishes, Wired,
> Working Mother, eBay, Toys R' Us, Zellers and PlayDate.
>
> LEGO toys with plenty of buzz this season include products from LEGO EXPLORE
DUPLO®...called by another name
> - the new preschool discovery system - like Music Builder Composer, Music
> Builder Roller, On the Move Hospital and Police Station, Theatre Stories and
> Family Farm. The new LEGO Harry Potter? line, based on last weekend's movie
> release, is at the top of lists, notably LEGO versions of the Chamber of
> Secrets? and Dumbledore? Office and BIONICLE? continues to top holiday lists
> with the introduction of collectible new Toa Nuva heroes.
And like all collectable fads (Pokemon, Beanie Babies, Cabbage Patch
Kids)...this will eventually fall flat on it's face
>
> In addition to the holiday product buzz, LEGO Company has announced several
> alliances that contribute to the strategic intent of becoming one of the
> world's strongest brands among families with children.
>
> "We've been partnering with strong brands that not only appeal to families
> with children, but also advocate our brand values of creativity,
> imagination, fun, quality and learning in their respective businesses," says
> Andrew Black, president, LEGO Americas. "Together with our partners, we will
> innovatively work to inspire and captivate children to play on and on."
>
> Among the strategic alliances signed this year are:
>
> Macy*s LEGO Americas is proud to sponsor the Macy*s Thanksgiving Day Parade,
> one of the most time-honored traditions for America's families. Entitled the
> "LEGO Carousel of Imagination," the float features creative LEGO models
> serving as the "horses," and spins as it makes its way down the parade
> route, while children will be building with LEGO bricks. Renowned singer,
> Michael Feinstein will perform the song "Pure Imagination" when the float
> reaches Herald Square.
>
> The LEGO Carousel of Imagination will be part of the Macy*s Thanksgiving Day
> Parade through 2004.
Ahh, a bright spot in this article at last
>
> Nike, Inc. Through a global strategic alliance with Nike, Inc., LEGO
> Company's popular BIONICLE? property becomes an innovative new shoe for
> children's active lifestyles. New for this holiday season, special edition
> "BIONICLE by Nike" shoes are cross trainers that let children "wear the
> power" of their favorite Toa Nuva heroes, and come with removable masks that
> cover the toe-box. Additional masks can be collected to change the look and
> "power" of the shoes.
Like I said before, I think a jock strap better represents where they can
put Bionicle and the other silly action figures
>
> LEGO Company and Nike will continue to collaborate on creative approaches to
> children's athletic footwear based on BIONICLE and other LEGO properties.
>
> National Basketball Association A multi-year global merchandising and
> marketing alliance with the National Basketball Association (NBA) connects
> one of the world's most recognized sports brands among youth with the LEGO
> Company, one of the world's leading creative toy brands for children.
>
> LEGO Company will use NBA league and team logos and player attributes in
> products, communication materials, retail promotions and packaging, will
> launch a comprehensive global marketing campaign incorporating many of the
> NBA's integrated marketing assets, and will have a feature area on NBA.com
> called the "LEGO Creative Play of the Week." LEGO Company also will
> participate in the NBA All-Star Jam Session and NBA Jam Van - the league's
> interactive traveling basketball experience.
-Say goodbye to yellow minifigs-
>
> National Hockey League Through global strategic alliance with the National
> Hockey League (NHL), LEGO Company joins one of the most popular
> international sports leagues and entertainment brands, particularly among
> young people, to develop products and marketing programs to bring creative
> sports play for children to new levels.
>
> LEGO Company will use NHL league and team logos in new build-and-play
> hockey-themed sports products, as well as in communication materials and
> packaging. The "LEGO Creative Play of the Week" will be a regular feature on
> NHL.com, and LEGO Company will have presence in the NHL All-Star Block Party
> and the NHL Hockey Rules Ice and Inline Skating Tour next fall.
> Internationally, LEGO Company will support the 2003 NHL Mall Tour in the
> Nordic region of Europe, as well as The NHL Challenge, a series of
> exhibition games to be held in Europe.
I thought LEGO® was about building with YOUR imagination, not some mindless
sports league
>
> Waldenbooks To expand national distribution and make LEGO products easier to
> find at the mall during the holiday shopping season, LEGO Americas has
> partnered with Waldenbooks, the nation's largest mall-based book retailer,
> to run the LEGO mall kiosk program. Nearly 150 LEGO kiosks are now open in
> malls in the United States and Canada, carrying the hottest LEGO toys like
> LEGO EXPLORE, BIONICLE, LEGO Harry Potter? and LEGO STAR WARS?. The kiosks
> will be operational through the remainder of the holiday shopping season.
Those mall shops gotta pay their lease some way...but you won't find me
buying The Brick in there!
>
> Based in Billund, Denmark, the LEGO Company, family-owned and privately-held
> since its founding in 1932, is a world leader in providing quality products
> and experiences that stimulate children's creativity, imagination and
> learning through playful activities that encourage hands-on, minds-on
> creation, fun, togetherness and sharing of ideas. Company employees are
> guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen:
> "Only the best is good enough." For more information, visit www.LEGO.com
Ole Kirk would roll over in his grave if he saw what LEGO® is doing to
itself today
>
> LEGO Systems, Inc. (LSI or LEGO Americas) is the North and Latin American
> division of the LEGO Company, employing nearly 1,200 people - approximately
> three-quarters of whom work at LSI's 203-acre headquarters in Enfield,
> Connecticut.
>
> LEGO and the LEGO logo are trademarks of The LEGO Group.
>
> HARRY POTTER, characters, names and related indicia are trademarks of and ©
> Warner Bros. 2002.
>
> © 2002 Lucasfilm Ltd. & TM. All rights reserved. Used under authorization.
>
> LEGO Americas
> SOURCE: LEGO Company
> -end of report-
Remember when LEGO® could stand on it's own two legs and design a grade A
set each time? I do...
-Harvey
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Message has 1 Reply:
 | | Re: LEGO Momentum 'Builds' as Holidays Approach
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| That's soo hilarious. I think its sad how "blinded" the Lego Company as a whole (minus Lego Direct) is directing its business plan. From what I've seen from the new sets, I would rather keep collecting the older stuff. There are some exceptions: a) (...) (22 years ago, 22-Nov-02, to lugnet.general)
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Message is in Reply To:
| | LEGO Momentum 'Builds' as Holidays Approach
|
| (BUSINESS WIRE) 11-21-2002 from ENFIELD, Conn. LEGO® Momentum 'Builds' as Holidays Approach; Toy Awards and Strategic Partnerships Usher in Strong Holiday Season and Promising New Year for Creative Toy Brand. Momentum is building for the LEGO® brand (...) (22 years ago, 22-Nov-02, to lugnet.general)
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